‘Applied Fine Arts and Heritage: From Traditional Values to Contemporary Designs’ was the theme of an international scientific conference held on the morning of October 29 at the University of Arts, Hue University. The University of Arts and Udon Thani Rajabhat University of Thailand jointly organized this conference.

While preserving traditional handcrafted techniques, unicorn head-making artisans in Hue are adapting designs and colors to suit consumer tastes, seeking to expand their markets at home and abroad.

On the evening of July 5th, as part of Hue Ao Dai Week 2026, Hue City Garment Association organized the exhibition and interactive experience ‘The Story of Hue Ao Dai’, showcasing hundreds of distinctive ao dai designs.

This year’s Lunar New Year market has recorded a marked diversity in product categories, designs, and origins, ranging from traditional goods to newly launched domestic and imported products.

On June 11, Hue City Library held an exhibition displaying the works from the children’s drawing contest under the theme “Ao dai and Childhood”.

With appealing flavors and unique artistic designs, entremet cakes (a type of dessert originating from France) have gained great attraction and are especially loved by young people, particularly on meaningful celebratory occasions.

Through investments in machinery, modernized production methods, adherence to food safety and hygiene standards, diversified designs, etc., many women have contributed to gradually elevating traditional craft products.