Once abandoned and severely deteriorated, several heritage sites in Hue have been ‘brought back to life’. Beyond helping preserve the values associated with their original owners and local communities, these structures have become cultural spaces, contributing to the character and identity of Hue heritage city.

On October 14, the Department of Science and Technology, the standing board of the Organizing Committee for the 2026 Hue City Creative Startup Competition, held the semifinal round for 30 outstanding projects selected from the preliminary round. This semifinal round was held under the theme ‘Promoting Cultural Heritage Values in the Digital Economy’.

On the afternoon of 30/9, Deputy Secretary of the City Party Committee and Chairman of Hue City People's Committee Le Tri Thanh led a survey of several heritage sites and cultural spaces to assess their current conditions and study ways to promote their historical, architectural and landscape values.

Alongside aspirations for future UNESCO inscription, Hue Nam Temple Festival (also known as Hon Chen Temple Festival) is increasingly being viewed as a distinctive form of spiritual tourism. Together with safeguarding core values, the festival is seeking to harness the depth of cultural heritage to attract visitors, while avoiding excessive commercialization that could erode the identity.

On August 19 and September 2, Vietnamese citizens will be granted free admission to heritage sites managed by Hue Monuments Conservation Center. The initiative offers an opportunity for visitors to explore Hue’s heritage during the public holidays, while gaining deeper understanding of the historical and cultural values of the Ancient Capital.

As Hue City advances its development as a centrally governed heritage city, the need to fully identify and recognize the city's cultural, historical, landscape, and human values has become increasingly urgent.

The front page leads with “From recognizing values to shaping the future of Hue’s heritage”, reflecting key outcomes from the International scientific conference on the conservation and promotion of cultural heritage values.

On July 18th, the University of Sciences, Hue University, in collaboration with the University of Social Sciences and Humanities, Vietnam National University Ho Chi Minh City, the University of Social Sciences and Humanities, Vietnam National University Hanoi, and Hanoi National University of Education, will host the international scientific conference "Preserving and Promoting Cultural Heritage Values: International Experience and Vietnamese Practice".

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

In the familiar space of schools, tuong - a traditional stage art form once thought to be “hard to approach” for young people - is being brought to life through hands-on experiences. Through makeup sessions, lessons, and opportunities to explore and feel the values of tuong firsthand, this approach is helping younger generations grow closer to cultural heritage and creating new ways to incorporate traditional culture into schools.