In Hue, a growing number of cultural spaces are opening up with a more accessible approach, allowing visitors and young people to take part directly in traditional handicraft and art activities. These venues offer more options for exploring the Ancient Capital, with each experience telling its own cultural story.

On the afternoon of October 20th, Hue City Department of Culture, Sports and Tourism and the City Border Guard Command signed a cooperation program for the 2026-2030 period. The program aims to improve the effectiveness of cultural, sports, tourism, information, communications and external information activities in border and coastal areas, while supporting efforts to safeguard territorial sovereignty and national border security.

From October 22 to 26, the first Vietnam Calligraphy Festival 2026, themed ‘Vietnamese Soul through Brushstrokes’, will take place in Co Mat Vien, No. 33 Tong Duy Tan St., Phu Xuan Ward. The event will feature a wide range of activities, including exhibitions, cultural exchanges and discussions, as well as hands-on calligraphy experiences.

As part of activities promoting the Vietnam - Japan Comprehensive Strategic Partnership, on September 5, in Hue, the Vietnam - Japan Center for Cultural and Educational Cooperation Promotion (VJCE) coordinated with the Consulate General of Vietnam in Osaka to organize the Vietnam - Japan Education Exchange and Cooperation Program 2026.

By hosting the International Heritage and Music Festival - Hue Wonderverse Music Fest 2026, together with a wide range of activities, events, and festivals, Hue attracted large crowds of visitors for sightseeing and cultural experiences during the National Day Holiday.

As the five-day National Day holiday approaches, featuring a vibrant lineup of cultural, artistic, sports, and experiential activities, Hue is expected to welcome over 500,000 tourist arrivals.

As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

After nearly a decade of sustained cooperation with Kanto International Senior High School in Tokyo, Japan, Hai Ba Trung High School in Hue City has developed a meaningful model of international exchange. Through classroom lessons, experiential activities, charity programmes and homestays in Japan, students from both countries have not only deepened their understanding of each other’s cultures but also broadened their intercultural awareness, strengthened their appreciation of cultural identity and fostered friendship between Vietnam and Japan.

After 3 days, Hue Lotus Festival 2026 drew approximately 10,000 tourists coming to visit and experience cultural activities.

Hue Ao Dai Week 2026, featuring a series of cultural, artistic, and community activities to honor the values of Vietnam’s traditional Ao-dai and reaffirm the brand of “Hue - The Capital of Ao Dai”, will take place from July 3 to 10.