For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.

Many royal decrees, Han-Nom manuscripts, and cadastral records preserved in Hue have suffered gradual deterioration due to the impacts of time and climatic conditions. Restoration and conservation work has therefore become a means of safeguarding these valuable documents, allowing their historical values to continue to be passed down to future generations.

More than 10 years after winning a prize at Sao Mai 2013, Dr. Nguyen Hoang Tinh Uyen returned to a professional music competition and won the Gold Prize in the Vocal category at the Crescendo International Music Festival 2026. For her, the award not only marked her return to the stage but also gave her renewed motivation to continue conducting research, performing, and inspiring her students through music. ​

Preserving traditional crafts is about more than keeping a craft alive; it is about preserving the stories of people, culture, and values passed down through generations. By embracing fresh approaches, those who continue telling these stories are helping traditional craft villages become more relevant to contemporary life while preserving their authentic character.

Amid the rapidly changing pace of modern life, in the ethnic minority communities of Hue City, traditional culture continues to be quietly revived and preserved. This is part of an ongoing effort to restore the distinctive cultural values of the Bru–Van Kieu people.

On June 30th, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of Hue City Party Committee, and Chairman of Hue City People's Committee, chaired a courtesy meeting and working session with a delegation from South Korea's KX Group, led by Lee Kang Bong, Vice Chairman of the Group.

Relations between Vietnam and the Russian Federation continue to develop strongly, with Vietnam emerging as an increasingly attractive destination for Russian travelers. Given the considerable untapped potential for tourism cooperation between the two countries, Hue City's proactive efforts to strengthen partnerships and attract Russian visitors present significant opportunities.

On the evening of June 15, as part of Hue International Music Week 2026, the stage by the Perfume River, in front of Quoc Hoc - Hue High School, continued to draw a large audience with performances by Ojos band (France), Kawanishi Natsuki (Japanese singer), as well as Vietnamese singer My Anh, and artist Matthew Ifield (Australia).

On the afternoon of June 6th, Hue Cardiology Association held its Delegate Congress for the 2025 - 2030 term, with the participation of leaders from Vietnam National Heart Association, Vietnam Society of Sleep Medicine, Vietnam Society of Interventional Cardiology, Vietnam Hypertension Society, and more than 450 delegates attending both in person and online.

On May 23rd, Quoc Hoc Hue High School for the Gifted held its ceremony to review the 2025-2026 school year and honor students with outstanding achievements. Attending the event was Mr. Hoang Khanh Hung, member of the Standing Committee of the City Party Committee and Head of the City Party Committee’s Commission for Propaganda and Mass Mobilization.