From a football exhibition held during the World Cup season in Texas, to science programs delivered directly to schools, or children wearing virtual reality headsets to explore Indigenous history in the Choctaw Nation in Oklahoma, USA, I have come to realize that museums are changing rapidly in the age of Industry 4.0.

Whenever Hue enters its rainy season, concerns about declining visitor numbers, postponed or canceled tours, and other related challenges begin to emerge. Yet rain is by no means an unusual phenomenon in Hue. Taking a proactive approach to developing suitable products and changing the way tourism is organized during the rainy season is something the tourism sector and travel businesses need to work toward.

Amid the rapidly changing pace of modern life, in the ethnic minority communities of Hue City, traditional culture continues to be quietly revived and preserved. This is part of an ongoing effort to restore the distinctive cultural values of the Bru–Van Kieu people.

On the morning of April 23rd, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang held a working session with Thanh Thuy Ward on the implementation of tourism and service projects in the area. The meeting was attended by representatives of relevant departments, agencies, and local authorities. ​

Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.

Hue is changing every day through its bridges. From the more-than-120-year-old Truong Tien Bridge reflecting the city’s heritage, to Phu Xuan, Nguyen Hoang, Da Vien, Thuan An, Tam Giang, etc., these bridges not only connect the roads of Hue but also symbolize the city’s reach toward the future.

Starting on September 9, the method of welcoming and serving visitors to the The To Mieu relic site (Hue Imperial Citadel), where the Nguyen Dynasty emperors are worshiped, will be changed. Accordingly, visitors will no longer be allowed going inside the building. Instead, they will be able to visit, explore, and offer incense from the outside.

French architectural works in Hue in general, and those located along Le Loi St., in particular, have long been familiar. They are considered the bridges across time, serving as witnesses to the changing face of Hue’s urban landscape through many historical ups and downs.

Hue City is promoting green transportation through practical solutions, including electric buses, public bicycles, charging stations, smart parking lots, and applications that support residents in changing their travel habits. This approach aligns with urban characteristics, laying the foundation for a city with low-emission, sustainable, and livable in.

During the days of changing seasons to autumn, students from the land of cherry blossoms had the opportunity to set foot in Hue. Here, they had interesting cultural experiences in the ancient capital with Vietnamese friends.

On cold winter days, the red Sau Sau leaves fall, leaving bare branches. At this time, the Sau Sau forest evokes a sense of wandering into unfamiliar lands.