Following the Hung Kings’ Commemoration Day, Hue continues to see a surge in visitors during the April 30 - May 1 holiday, with occupancy rates at many accommodation establishments are near full capacity. The influx has pushed the tourism sector and businesses to ramp up efforts to ensure both service quality and flexible management of operations, heading to the goals of enhancing visitor experiences and reaching industry development.

Alongside cross-border trade promotion efforts and initiatives to showcase products at major trade fairs and exhibitions across provinces and cities, relevant departments and agencies have actively prioritized encouraging businesses to participate in locally organized trade promotion activities.

“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days. Crowds are flocking to relic sites, pagodas, royal mausoleums, and eateries during the holidays, making the Ancient Capital more vibrant and lively.

Phu Bai Industrial Zone (IZ) is steadily affirming its role as a key growth driver of the locality, making significant contributions to the socio-economic development of Phu Bai Ward and the city as a whole. Regarding investment attraction strategies, the building of a favorable business environment, and sustainable development, Mr. Le Ba Minh Hai, Chairman of Phu Bai Ward People’s Committee, shared some insights in an interview with Hue Today Weekly.

On April 23, Vice Chairman of the City People’s Committee Nguyen Van Manh paid a visit and held a working meeting with some local businesses regarding the dispatch of workers to overseas employment under contract. Attending the delegation were representatives of relevant departments and sectors.

“The shift from fossil fuel-based transport to green mobility requires the participation of people, businesses and government,” shared Mr. Cung Trong Cuong, Director of the Hue Institute for Development Studies, in an interview with Hue Today Weekly.

On the morning of April 20, Hue City Institute for Development Studies, in coordination with the Department of Agriculture and Environment of Hue City, organized a training workshop titled: “Applying Environmental, Social and Governance (ESG) Standards in Production and Business Operations: Sustainable Solutions to Expand Markets and Supply Chains”.

On the morning of April 19, the University of Economics, Hue University, held “The Job Fair Day 1 - 2026”, serving as a bridge between the university, businesses, and students.

On the evening of April 17, Hue City People’s Committee held a ceremony to honor and confer the title of “Honorary Citizen of Hue City” to Mr. Kang Bong Jun, a South Korean national, General Director of SMC Hue Co. Ltd., in recognition of his outstanding contribution to the locality’s socio-economic development and international cooperation.

Phu Bai Industrial Park is steadily asserting its role as a key growth driver of the locality, making significant contributions to the socio-economic development of Phu Bai Ward in particular and the city in general. In this week’s column on Meeting, Mr. Le Ba Minh Hai, Chairman of Phu Bai Ward People’s Committee, shared insights into investment attraction strategies, along with efforts to build a favorable business environment, and orientations toward sustainable development.

From the bus’s upper floor, tourists were easy to contemplate Hue City at night and take photos as they passed by Dong Ba Market, Phu Van Lau, Hue Railway Station, or enjoy the beauty of a poetic Hue City illuminated by the lights from Truong Tien Bridge and the lights reflecting from the Perfume River, etc.

The street festival themed “Cultural Colors”, within the framework of Hue International Art Festival Week 2024, attracted the participation of hundreds of artists from over 15 domestic and international art troupes and groups.