From early morning, Thuan An Beach in Hue city is already bustling with swimmers, joggers, children playing on the sand and visitors taking photos. More than just a beach destination, it is also a place where local life unfolds, with leisure activities, seafood trading and beachside services coming together to create the unique rhythm of a coastal community at sunrise.

On the afternoon of July 30, Hue Business Association convened the 10th Executive Committee meeting of its fourth tenure (2022–2027) to review its performance during the first half of the year and set key priorities for the remaining months of 2026.

“Hue City is committed to standing alongside businesses by fostering a transparent, convenient, and stable investment environment, while promptly addressing challenges and obstacles so that investors can confidently establish a long-term presence in the city”. That was the message delivered by Mr. Nguyen Dinh Trung, Member of the Party Central Committee, Secretary of Hue City Party Committee, and Head of the city's National Assembly Delegation, at an investment promotion discussion between Hue City and Chinese enterprises held on the afternoon of July 29th.

On the afternoon of July 28, Hue Department of Science and Technology held a conference to launch, introduce and provide guidance on the 2026 enterprise innovation survey. The event attracted nearly 100 businesses, along with representatives from relevant agencies and organizations.

Green transition requires businesses to accept higher upfront costs and change the way they operate. This has led many to ask: “What do we gain in return?” In reality, however, those initial investments can translate into stronger competitive advantages, greater brand value, and access to higher-quality customer segments.

A business-friendly investment climate, coupled with the city government's strong commitment to supporting enterprises, is becoming a key driver in attracting investors to choose Hue as a long-term investment destination.

On a Sunday morning at the foot of Hon Vuon Mountain, groups of runners busily laced up their trail shoes, adjusted their trekking poles and hydration vests before setting off along steep, rocky paths still glistening with morning dew. Instead of pounding the familiar flat streets, they head into the mountains and forests to challenge themselves. Trail running is rapidly gaining popularity in Hue, attracting a growing number of enthusiasts, from young adults to runners well into their 60s.

With no advance warning, a school of sergestid shrimps suddenly rides the tide close to shore, turning a stretch of sea red. In a rush, right after the acetes arrive, villagers along the sandy shore grab nets, baskets, and bowls and head into the sea to scoop them up. Regarded as a festival day for the fishing village, the day the sergestid shrimps arrive brings both a meaningful source of income and a lively, bustling atmosphere to coastal fishing communities.

From July 16 to 21, a delegation from Hue City, led by Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang, attended the 48th session of the UNESCO World Heritage Committee (WHC48) in Busan, South Korea. During the visit, the delegation also organized a series of large-scale cultural and tourism promotion events in Seoul and Busan.

On the morning of July 11, Hue City People’s Committee launched the first Promotional Sales Month in 2026 at Kim Dong Park (Ha Noi St., Thuan Hoa Ward.)

From the bus’s upper floor, tourists were easy to contemplate Hue City at night and take photos as they passed by Dong Ba Market, Phu Van Lau, Hue Railway Station, or enjoy the beauty of a poetic Hue City illuminated by the lights from Truong Tien Bridge and the lights reflecting from the Perfume River, etc.

The street festival themed “Cultural Colors”, within the framework of Hue International Art Festival Week 2024, attracted the participation of hundreds of artists from over 15 domestic and international art troupes and groups.