Thousands of flower pots, together with decorative miniatures featuring the horse mascot along the two banks of the Perfume River, have emerged as a focal point of the Binh Ngo Tet (Lunar New Year of the Horse) 2026. The urban space of Hue has thus preserved its ancient charm while creating a distinct touch of modern beauty.

Along with social welfare activities, banks in the area have been surveying the damage sustained by customers affected by floods. Based on this, they proposed timely support measures to help residents and businesses overcome difficulties.

From specialized studios to cozy corners within homes, from open spaces by the beach and swimming pools to parks and grassy banks along the Perfume River, yoga has gently yet steadily become a part of daily life in Hue, just like the very essence of this unique practice.

The “Ao Dai and Music” art show, held on the stage along the banks of the Perfume River on the evening of June 20th, marked the closing of the 2025 Hue Community Ao Dai Week. The event unfolded in a space rich in identity, emotion, and deep affection for Ao dai Vietnam.

“Hue is ancient, yet always new and surprising. Anyone who has ever spent an entire misty morning or a cool sunset walking along the two banks of the Huong River will feel the magical vitality of Hue today... Hue is developing day by day, gradually worthy a city of heritage, a future center of specialized culture, education, tourism and healthcare of the country and the region” - These are the deep feelings of a distant friend about a Hue that is "forever beautiful and poetic".

The Public Art Design Competition and International Sculpture Symposium - Hue 2024, with the theme “Impression of Hue, Vietnam,” will take place in the park along the northern banks of the Perfume River (Kim Long Street, Hue City).

A large number of local residents and tourists gathered to witness the Worship Ceremony of the Ancestor of Crafts and Procession to honor traditional artisans and craftsmen that took place on the afternoon of May 5th at Tu Tuong Park, along the banks of Huong River in Hue city.

Hundreds of traditional folk paintings from famous villages across Vietnam, along with renowned traditional crafts of Hue, have come together by the banks of the Perfume River.