Over nearly 70 years of development, Hue University has built a strong foundation in education, scientific research and intellectual talent. Building on this foundation, the university continues to innovate, improve quality and gradually strengthen its position within the national higher education system while advancing international integration.

Throughout the many decades he has lived and worked both in Vietnam and abroad, Prof. Dr. Bui Duy Tam has always held a special affection for Vietnam’s traditional Ao-dai. To him, Ao-dai is not merely a beautiful garment, but one that embodies the history, identity and self-respect of a nation. On the occasion of his return to Hue and his visit to Quang Trung Primary School - where he sponsored the tailoring of five-panel Ao-dai for nearly 1.500 students, Prof. Dr. Bui Duy Tam spoke with Hue Today Weekly about his aspiration to revive Vietnam’s national dress.

This is one of Hue City's aspirations and strategic directions for destination marketing and communications, as shared at a 2026 networking program for Multi-Channel Network (MCN) companies, content creator management agencies, and KOLs. Organized by Hue City People's Committee on the afternoon of August 14 under the theme ‘Converging Excellence - Spreading Hue's Identity’, the event was attended by Mr. Tran Huu Thuy Giang, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee.

Born in 2003, H’La Vi Bkrông, an Ede student from Dak Lak Province, is in the final stage of her studies in English Language at the University of Foreign Languages, Hue University. Choosing Hue as the place to pursue her education, La Vi brought with her not only academic aspirations but also a love of music that had been nurtured since childhood.

More than just a series of promotional activities showcasing one of the world’s most beautiful bays, the program “Lang Co – World Beautiful Bay 2026” reflects the local community’s aspiration to build a green, civilized, and environmentally friendly tourism destination, with local communities and indigenous values serving as the foundation for sustainable development.

The 5th Vietnam Book and Reading Culture Day 2026, with the message “Books - Knowledge - Aspiration for National Development”, organized by Hue City Department of Culture and Sports, officially opened on the morning of April 21st at Hue City Library (29A Le Quy Don Street, Thuan Hoa Ward).

For Hue, the Year of the Horse not only opens a new cycle of time, but also marks the first year of implementing the Resolution of the 17th City Party Congress, a starting point for a five-year journey carrying a great aspiration: Hue accelerates rapidly yet sustainably, with a profound sense of identity.

Taking “made in Hue” salted coffee flavor far and wide is the aspiration of Pham Ngoc Anh Phuong (born in 1995), Co-founder of Alufa Technology and Trading Co., Ltd., through his investment in researching instant salted coffee product.

On the evening of March 3rd (15th day of the first lunar month), at Ngo Mon Square - Hue Imperial Citadel, as part of Hue Festival 2026 and Hue Poetry Day, the Festival Organizing Committee will coordinate with Hue Monuments Conservation Centre to present the “Thi di ngon chi” (poetry is used to express aspiration/ideals) art show to the public.

At a small workshop on Chi Lang Street, artisan Do Huu Triet is experimenting with new applications of Phap lam. A brass violin stands out as his boldest creation, reflecting his aspiration to bring traditional materials into innovative and unconventional forms.