When the theme for World Tourism Day (September 27, 2025) was chosen as “Tourism and sustainable transformation”, many people immediately thought of Hue’s approach to tourism. In its development orientation, Hue tourism consistently focuses on promoting sustainable transformation, especially transitioning to green, sustainable tourism, adapting to climate change.

On the journey to building Vietnam into a reputable destination for medical tourism and healthcare services in the region and the world, Hue holds many advantages to develop and position its brand name as a destination for medical - healthcare tourism.

As part of the World EXPO 2025 held in Osaka, Kansai (Japan), Hue City Department of Culture and Sports introduced the culture and history of Hue Ancient Capital to the world. Especially this year, Hue City is hosting Vietnam’s National Tourism Year 2025.

Vietnam has continued to be named as “Asia’s Leading Destination”, “Asia’s Leading Heritage Destination in 2024”, and “Asia’s Leading Natural Destination in 2024”, together with many other prestigious awards.

On the morning of July 28, the project “Hue - A City to Reduce Plastics in Central Vietnam”, funded by the World Wide Fund For Nature (WWF) - Norway (through the WWF - Vietnam), received by Hue City People's Committee, in collaboration with the Provincial Department of Tourism, organized the inauguration of 5 waiting lounges and free water stations at tourist destinations, including: Thien Mu Pagoda, Bao Vinh Ancient Town, Ban Nguyet Bridge - Me Wharf, Vong Canh Hill, and Sinh Village wrestling area (Hue City).

Vietnam National Administration of Tourism (the Ministry of Culture, Sports and Tourism) on May 11 announced that the 31st World Travel Awards for Asia and Oceania has been now open for voting at www.worldtravelawards.com. The voting period will close on July 23, 2024.

During the three-day program celebrating the 15th anniversary of Lang Co Bay being recognized as a beautiful bay of the world (from May 10 to May 12), more than 45,000 visitors went to Lang Co to visit, play, and experience tourism and activities within the program.

Strong growth in the number of international visitors, as well as recognition from the press and the world’s leading prestigious tourism organizations, open up opportunities for Hue to put a spotlight on its tourism. It is expected that there will be bright colors on the big picture of Hue tourism in 2024 and the following years.

Culinary tourism has become incredibly trendy around the world. Although Hue is proud of its rich and diverse cuisine, there is still much work to be done in order to turn it into a competitive advantage to attract tourists.

At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.