Since the primordial dawn of history, primitive humans were already conscious of time. They observed the rotation of the universe and carved markings on cave walls to record the passage of day and night. From natural phenomena, weather patterns, and cosmic cycles, humans created calendars to serve daily life and agricultural production.

The excited chatter of children in the corner of the house does not make Mrs Ton Nu Minh Trang miss a beat as she gently shakes the tray of cakes. She smiles knowingly: “They’ll break everything if they rush around! Making phuc linh cakes can’t be hurried or done carelessly!”

According to the information released by the Department of Tourism on February 22, during the 9-day Binh Ngo Lunar New Year holiday, the number of visitors to Hue increased sharply year-on-year. Especially, tourism revenue witnessed an increase of 350% compared to the previous year.

During their spring outings, beyond visiting heritage sites and familiar attractions, many travelers to Hue have chosen a distinctive way to experience Tet: seeking out traditional craft spaces, personally experiencing hands-on activities, and creating handmade products imbued with the rich cultural identity of Hue Ancient Capital.

From the morning of the first day of the Lunar New Year (February 17), the spring travel atmosphere in Hue has been vibrant and festive. Visitors from across Vietnam, along with international tourists, have chosen the former imperial capital as their holiday destination, creating a lively tourism scene on the very first day of the New Year.

In the sacred moment of transition between the old year and the new year, the sky over Hue City lit up with fireworks to welcome the Year of the Horse 2026 amidst great joy.

Young designer Linda Hoang (born Hoang Kim Ngoc Uyen Nhi in 1992 in Hue City) is transforming the traditional ao dai by bringing dragon-horse patterns and royal court motifs to linen garments and modern fashion. ​

As the final days of the lunar December slip away, street corners, parks, and public gathering spots in Hue are dressed in vivid blooms, heralding the arrival of Binh Ngo Spring. In the mild, lingering chill of the year’s end, the city takes on a new charm, bright yet gentle, warm in its own way.

According to the information announced on the afternoon of February 14 by the Department of Tourism, the number of hotel bookings for the 9-day Binh Ngo Lunar New Year holiday is projected to increase by 53% year-on-year.

By 3 a.m., Le Thi Thu Trang’s bakery is already blazing. Batch after batch of traditional cakes and preserves from My Loi Village (Vinh Loc Commune) emerge from the oven, their rich aroma filling the air in time for the Tet (Lunar New Year) market.