Amid the flow of visitors experiencing the Ancient Capital, the image of Mr. Nguyen Don Long - a male tour guide (born in 1986) wearing the traditional ao dai - quietly tells the story of love for culture, spreading traditional values in a distinct Hue way.

In March, as late spring draws to a close and gives way to the first heat of early summer, the parasol trees in the Imperial Palace burst into bloom. Their canopies of soft pink-purple flowers, scattered across an ancient expanse of deep green, create a poetic and dreamlike landscape that captivates all who visit.

The remarks were made by Cao Xuan Hai, CEO and Founder of HINOKI TAMASHI Vietnam. On the occasion of his visit to Hue to attend the recently held talk “The Journey of Vietnamese Lacquer from Heritage to the Future 1930 - 2030,” he took time to speak with the correspondent of Hue Ngay Nay Cuoi Tuan (Hue Today Weekly), sharing an engaging story about the potential to become Vietnam’s hub for lacquer art creativity.

“Vietnam Could Become the World’s Lacquer Art Innovation Hub” is the headline of an article written by Ngoc Ha, developed through a story, that connects with guest speaker Cao Xuan Hai, CEO and Founder of HINOKI TAMASHI Vietnam.

During this Binh Ngo Lunar New Year, the community of Hue heritage enthusiasts receive good news. That is the comeback of the once-renowned lien lang Chuon (the Chuon village decorative scroll). The journey of reviving this valuable type of folk painting, which has been lost for some time, is a long story which took not only sweat, buy also dedication of young people who love the heritage.

On the shady Le Duan street, there is a small handicraft workshop resounding daily with the whir of grinders and the buzz of cutting machines. There, coconut shells once thought to be discarded are adorned with shimmering mother-of-pearl, transformed into souvenirs imbued with the essence of Hue.

With diligent hands and a deep-rooted love for their fields, farmers in the flood-prone commune of Phu Ho have written an inspiring story of rice, earning recognition for the rice brand of Phu Ho.

From a modest family yard to a Hue yellow apricot garden spanning thousands of square meters, the journey of Mr. Nguyen Phi Truong (Quang Dien), a 9X businessman, is not only a successful youth startup story but also a testament to the momentum of modern agricultural thinking in the digital era.

The exhibition “Memories lit by colors” by two artists, namely Hoang Dang Khanh and Tran Anh Huy, unfolds like a story of life’s memories told through painting, evoking a profound sense of emotion in viewers.

From her journey to revive the craft of making dó (poonah) paper in the raw material area in the North, Ms. Tran Hong Nhung, the founder of Zó Project, has brought the story of dó paper and beeswax to Hue through hands-on experiences. Here, the craftsmanship techniques of the Dao Tien people are introduced and tested for integration into contemporary life.