On the afternoon of July 27th, Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang chaired a meeting with Hue Tourism Association, travel agencies, and hotels across the city to discuss coordinated initiatives aimed at promoting tourism development in the coming time.

On the afternoon of July 23rd, Hue Festival Organizing Committee held a press conference to announce Hue Wonderverse Music Fest 2026 - International Heritage and Music Festival. The event marks the first time Hue introduces a festival designed to develop into an annual international cultural and music festival IP, contributing to the growth of the cultural industries and promoting the image of the Ancient Capital.

On the afternoon of July 20, Hue City Folk Arts Association held a scientific seminar to commemorate the 35th anniversary of Hue Folk Arts (1991-2026).

If the past 5 years were a period of building a ‘data reservoir’, the next 5 years will be a time of forming a ‘data power plant’, where data is not only stored, but also harnessed to create new values. This also requires management agencies to shift from a mindset of managing data to the one of exploiting and promoting its values, bringing heritage closer to the public while opening new opportunities for economic development based on heritage.

On the afternoon of July 17, Hue City Department of Home Affairs held a mid-year review conference on promoting overseas employment under labor contracts in conjunction with the operation of the two-tier local government model.

On July 18th, the University of Sciences, Hue University, in collaboration with the University of Social Sciences and Humanities, Vietnam National University Ho Chi Minh City, the University of Social Sciences and Humanities, Vietnam National University Hanoi, and Hanoi National University of Education, will host the international scientific conference "Preserving and Promoting Cultural Heritage Values: International Experience and Vietnamese Practice".

On July 13th and 14th, Hue Odonto-Stomatology Hospital, in collaboration with Hong Lien Foundation, Inc., organized a community outreach program providing free dental examinations, consultations, and treatment, along with charitable donations, for residents in the mountainous district of A Luoi. The initiative aims to improve oral health while promoting compassion and supporting social welfare.

The fourth Hue Sports Festival, a community sports festival promoting health, will feature a number of exciting new events.

On the evening of July 8, Standing Vice Chairman of Hue City People’s Committee Hoang Hai Minh had a courtesy meeting with Mr. Kim Joon, General Director of The Energy Consulting Group (South Korea), and other delegation members to discuss cooperation and investment opportunities for a green energy project in Chan May Port.

For the first time, when sailboats appeared on the waters of Lang Co Bay, they brought a fresh new image to Hue’s coastal tourism. Beyond serving as a highlight in a series of events promoting the value of one of the world’s most beautiful bays, the sailing determination has also opened up new opportunities for developing modern marine sports.

From the simple products made by the people of Pho Trach village, over time, the Bang grass (Lepironia articulata) of this Hue countryside has been elevated, becoming a brand not only environmentally friendly but also a way to promote the cultural values of Hue.