On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

More than just a heritage city, Hue is increasingly becoming a “regional diffusion axis”, linking economic corridors and opening opportunities for cooperation and sustainable investment for the Central region.

With the support of the World Wide Fund For Nature (WWF - Vietnam), the project to develop the value chain of native medicinal plants in the Central Truong Son region, implemented by Green Alliance Company, has brought many positive results for local people and the community.

If they had to choose a typical cultural event to discuss on the occasion of the 50th anniversary of Hue City’s liberation, many people would choose Hue Festival.

With a period of operation for 6 years, the “Carbon Storage and Biodiversity Conservation” Project Phase 2 (CARBI 2) has successfully integrated conservation with sustainable development, aiming to preserve and restore forests in one of the world's biodiversity hotspots - the Truong Son Mountain Range between Vietnam and Laos.

The story of linking to elevate the brand name of traditional craft villages is currently being implemented by businesses and craft villages to realize the goal of expanding trade opportunities and contribute to the conservation and development of traditional crafts and crafts villages.