Taking “made in Hue” salted coffee flavor far and wide is the aspiration of Pham Ngoc Anh Phuong (born in 1995), Co-founder of Alufa Technology and Trading Co., Ltd., through his investment in researching instant salted coffee product.

On the Lantern Festival (the Full Moon of the First Lunar Month) more than 15 years ago, the most “pure Hue native” friend I know, architect Nguyen Trong Huan, and I put on thin raincoats and walked together through the light, drifting drizzle to search for Hue’s culinary specialties. Having lived in this city for many years, Huan still longed for the flavors he once tasted.

From pristine tea leaves rich in aroma at the foot of Bach Ma Mountain, combined with modern technology and advanced techniques, HUESTEA fresh tea extract has carefully distilled the essence of local tea to create a distinctive product that preserves the rustic flavor of Hue.

Growing up from the fields, steeped in rustic flavors of the countryside - “salty fermented vegetables, sour white eggplant”, yet it was not until my late forties that I first heard of mut ca phao (white eggplant preserves) from Hue. The humble eggplant, so familiar on simple family meals, appears here in an entirely unfamiliar form - a delicately beautiful preserves for the Lunar New Year.

In this weekend’s edition, Hue Today Weekly would like to present a collection of photos taken by Anh Le, a photographer, designed to stir the senses of readers near and far with dishes rich in Hue flavors.

On November 27, Permanent Vice Chairman of the Hue City People’s Committee Nguyen Thanh Binh had an official meeting with the Organizing Committee of the “100 Flavors - Michelin-Starred Chefs” program.

As a part of 2025 National Tourism Year, the Event Week titled “100 Flavors - Michelin-Starred Chefs” will take place from November 23 to 30 in Ho Chi Minh City and Hue.

Few places boast sweet soups (chè) as colorful as those in Hue. The colors of Hue’s sweet soups are not only visually captivating but also evoke sweet, rich, and tender flavors.

Thanks to technology, many delicious dishes from Hue have transcended the borders of their homeland. The unique flavors of the ancient capital are now finding their way to the East and the West, driven by the rise of e-commerce and the entrepreneurial spirit.

On January 22nd, at Truong Sanh Palace in Hue Imperial Citadel, locals and visitors were delighted in experiencing the traditional Tet atmosphere within the royal Palace.