Hue City has attracted interest from numerous major corporations and businesses, opening up new opportunities for industrial and tourism development. However, the key challenge now is to turn proposed projects into reality as soon as possible, thereby boosting production capacity, creating more jobs, and generating additional revenue for the city’s budget.

The Imperial Citadel, the riverside areas, the Western Quarter, and the student areas are the four proposed models for study, aiming to tap into the potential of culture, heritage, tourism, and services while expanding Hue City’s economic development space.

On the morning of October 31, Hue City People’s Committee held a conference to announce its tourism stimulus policies and give a press briefing on new tourism products.

On the morning of October 29, the Institute for South Asian, West Asian, and African Studies (ISAWAAS), under the Vietnam Academy of Social Sciences (VASS), in coordination with the City Tourism Association and relevant agencies, held an international workshop entitled ‘Developing Halal tourism: International experience and the current state in Hue City’.

On the morning of October 28th, the Department of Culture, Sports and Tourism held a send-off ceremony for Hue's Sports Delegation ahead of the 10th National Sports Games 2026. With strong determination and a commitment to fair play, the delegation aims to win 6 - 8 gold medals at this year's event.

Medical tourism and wellness tourism are not new development trends. Hue possesses many favorable conditions to develop these two types of tourism. However, to effectively exploit existing advantages, it is necessary to create products that align with market demand, based on linkages among medical facilities, service providers, and travel enterprises.

The highlight of this issue of Hue Today Weekly is an article by Phan Thanh titled ‘Tourism Leading the Way for Cultural Industries’.

On the afternoon of October 20th, Hue City Department of Culture, Sports and Tourism and the City Border Guard Command signed a cooperation program for the 2026-2030 period. The program aims to improve the effectiveness of cultural, sports, tourism, information, communications and external information activities in border and coastal areas, while supporting efforts to safeguard territorial sovereignty and national border security.

Beyond its heritage attractions, Hue is becoming a choice of culinary destination for many travelers. The distinctive local dishes of the former imperial capital are contributing to the formation of a unique appeal for Hue’s tourism.

Hue has identified tourism and services as its spearhead economic sector. Under the scenario for developing tourism in line with the double-digit growth target, the Ministry of Culture, Sports and Tourism has set a target for Hue to welcome approximately 2.5 million international visitors in 2026, up 31.5% from 2025. This is both a target and a test of the city’s ability to turn its tourism advantages into revenue, investment opportunities, and ripple effects across other economic sectors.

In the coming time, the tourism sector will enhance the promotion of culinary tourism through culinary events and festivals, and create unique culinary tours to promote the advantages of local cuisine and enhance the tourism experience for visitors.

The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.

The tourism sector will convey the messages about plastic-free tourist destinations and tours through the promotion on at least 3 platforms with the highest reach of tourists.