“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days. Crowds are flocking to relic sites, pagodas, royal mausoleums, and eateries during the holidays, making the Ancient Capital more vibrant and lively.

More than half a century since the homeland’s liberation (March 26, 1975 – March 26, 2026), Hue’s urban landscape has undergone significant transformation, marked by newly widened roads, bridges spanning rivers and lagoons, modern urban zones, and an increasingly synchronized technical infrastructure system.

On the occasion of the 51st anniversary of the liberation of Hue (March 26th, 2026), along with Hue Railway Station being officially recognized as a “Tourist Destination” and the “Connecting Heritage Journey” train launching a new look connecting layers of memory and culture, the Hoa Xa coffee shop and claypot rice restaurant was officially introduced to take part and accompany this development.

Hue Central Hospital has successfully performed six organ transplants from a brain-dead donor, bringing life-saving and restorative opportunities to six critically ill patients. This achievement not only affirms the high level of expertise of the hospital’s medical team but also profoundly spreads the humanitarian value of organ and tissue donation within the community.

At noon on April 29, beach wrestling at the 6th Asian Beach Games (ABG6) - 2026 officially concluded. Two female wrestlers from Hue wrestling team made notable contributions to the overall success of the Vietnamese Sports Delegation at this year’s Games.

On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

On the occasion of the 51st anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2026), on April 29, under authorization, Vice Chairman of the City People’s Committee Nguyen Van Manh visited and presented gifts from General Secretary and President of the Socialist Republic of Vietnam To Lam to meritorious beneficiaries currently being cared for at Hue City Center for Nursing and Care for People with Meritorious Service.

For many years, the development of waterway tourism has been a consistent goal, as the potential of Hue's rivers remained largely untapped. Following the City People's Committee's announcement of the inland waterway route on the Ngu Ha River, along with the pilot launch of heritage-linked tourism routes using electric boats on the Huong River and its tributaries, the local waterway tourism is expected to be unlocked.

In the context of a heritage city that is gradually affirming its position as a distinctive cultural center of the country, the development of reading culture in Hue is no longer a purely promotional issue. Instead, it has become a strategic matter, closely associated with human quality, endogenous strength, and the city’s vision for sustainable development.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

A cocktail inspired by the flavors of Hue beef noodle soup earned bartender Pham Hoai Nam second prize at the Flavour Masters 2025 competition in France.

After the heavy rains and floods in October and November, Hue Traditional Craft Exhibition and Experience Space, which is located at No. 15 Le Loi Street, has recently carried out decoration and renovation activities to refresh the destination. Many new products and presentations on traditional crafts have been prepared to introduce to visitors.

The longan wrapped in areca spatheis tied to generations of people in ancient Hue. Nowadays, this image gradually recedes into memory and is increasingly rare.

In the coming time, the tourism sector will enhance the promotion of culinary tourism through culinary events and festivals, and create unique culinary tours to promote the advantages of local cuisine and enhance the tourism experience for visitors.

Visiting Dam Chuon (Chuon lagoon) in Phu An Commune, Phu Vang District, Hue City at dawn, you will be astonished by the beauty of pink lotuses blossoming in the morning sunlight.

The exhibition “The Journey of Vietnamese Ceramics” has just opened at Kien Trung Palace - Hue Imperial Citadel, and it marks the beginning of a series of remarkable events under the Summer Festival - Hue Festival 2025.

In the ancient space of Thieu Phuong garden and Co Ha garden, over a thousand bonsai masterpieces, orchids, and ornamental stones gathered, creating a vibrant artistic picture that harmonizes nature, people, and heritage.

From the bus’s upper floor, tourists were easy to contemplate Hue City at night and take photos as they passed by Dong Ba Market, Phu Van Lau, Hue Railway Station, or enjoy the beauty of a poetic Hue City illuminated by the lights from Truong Tien Bridge and the lights reflecting from the Perfume River, etc.

The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.

From the simple products made by the people of Pho Trach village, over time, the Bang grass (Lepironia articulata) of this Hue countryside has been elevated, becoming a brand not only environmentally friendly but also a way to promote the cultural values of Hue.