In the context of a heritage city that is gradually affirming its position as a distinctive cultural center of the country, the development of reading culture in Hue is no longer a purely promotional issue. Instead, it has become a strategic matter, closely associated with human quality, endogenous strength, and the city’s vision for sustainable development.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On the morning of April 28th, Hue Central Hospital held a ceremony to introduce the 3.0 Tesla MRI system - SIGNA Pioneer. Attendees included Mr. Pham Duc Tien, Standing Deputy Secretary of the City Party Committee and Chairman of Hue City People’s Council; Mr. Tran Huu Thuy Giang, Member of the Provincial Party Committee and Vice Chairman of the city People’s Committee, along with representatives of various departments and agencies.

In the atmosphere of commemorating the 51st anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2026), and the 140th anniversary of International Workers' Day (May 1, 1886 - May 1, 2026), on the morning of April 27, Mr. Trinh Van Quyet, Politburo member, Party Central Committee Secretary, and Head of the Central Commission for Information, Education and Mass Mobilization, visited and presented gifts to policy beneficiary families, poor households, and households in difficult circumstances in Hue City.

Every April, when the first rays of early summer sunlight touch the surface of the lakes, pink and white lotus buds of Hue gently and proudly emerge from the water in bloom.

On the morning of April 27th, the Department of Tourism reported that the total number of visitors to Hue during this year’s Hung Kings’ Commemoration holiday was estimated at around 310.500. This marks a sharp increase compared to the same holiday in 2025, when Hue welcomed 109.000 visitors.

On the afternoon of April 26th, Vietnam Haiku Poetry Club - Hue Ancient Capital branch held a gathering and poetry - music exchange to commemorate the 51st anniversary of National Reunification Day (April 30th, 1975 - April 30th, 2026). The event also included the induction of new members, contributing to the spread of verses associated with April memories and love for the homeland.

The book series “Phan Thuan An and Hue” (Tri Thuc Publishing House), including three volumes - History of Hue, Culture of Hue, and Folktales of Hue - was introduced on April 26 through a collaboration between the author’s family and relevant organizations.

Transforming coffee from a simple beverage into a journey of discovery, the coffee-making workshop by Hue Experience on Hoang Quoc Viet Street (An Cuu Ward) has created an appealing highlight, attracting many foreign visitors to stop by and take part.

On the evening of April 25, at Hue Imperial Citadel, within the framework of Hue Festival 2026, the art program “Enchanting Imperial Palace” officially opened. The event offers a variety of experiential areas, recreating the shimmering and enchanting beauty of Hue’s royal heritage at night.

A cocktail inspired by the flavors of Hue beef noodle soup earned bartender Pham Hoai Nam second prize at the Flavour Masters 2025 competition in France.

After the heavy rains and floods in October and November, Hue Traditional Craft Exhibition and Experience Space, which is located at No. 15 Le Loi Street, has recently carried out decoration and renovation activities to refresh the destination. Many new products and presentations on traditional crafts have been prepared to introduce to visitors.

The longan wrapped in areca spatheis tied to generations of people in ancient Hue. Nowadays, this image gradually recedes into memory and is increasingly rare.

In the coming time, the tourism sector will enhance the promotion of culinary tourism through culinary events and festivals, and create unique culinary tours to promote the advantages of local cuisine and enhance the tourism experience for visitors.

Visiting Dam Chuon (Chuon lagoon) in Phu An Commune, Phu Vang District, Hue City at dawn, you will be astonished by the beauty of pink lotuses blossoming in the morning sunlight.

The exhibition “The Journey of Vietnamese Ceramics” has just opened at Kien Trung Palace - Hue Imperial Citadel, and it marks the beginning of a series of remarkable events under the Summer Festival - Hue Festival 2025.

In the ancient space of Thieu Phuong garden and Co Ha garden, over a thousand bonsai masterpieces, orchids, and ornamental stones gathered, creating a vibrant artistic picture that harmonizes nature, people, and heritage.

From the bus’s upper floor, tourists were easy to contemplate Hue City at night and take photos as they passed by Dong Ba Market, Phu Van Lau, Hue Railway Station, or enjoy the beauty of a poetic Hue City illuminated by the lights from Truong Tien Bridge and the lights reflecting from the Perfume River, etc.

The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.

From the simple products made by the people of Pho Trach village, over time, the Bang grass (Lepironia articulata) of this Hue countryside has been elevated, becoming a brand not only environmentally friendly but also a way to promote the cultural values of Hue.