Green transition requires businesses to accept higher upfront costs and change the way they operate. This has led many to ask: “What do we gain in return?” In reality, however, those initial investments can translate into stronger competitive advantages, greater brand value, and access to higher-quality customer segments.

Dressed in the traditional ao-dai, Professor Bui Duy Tam spoke about his passion for the ao-dai, and how he has preserved and spread this traditional cultural value during his years living far from home.

On July 5, the Hue Entrepreneurs Club in Ho Chi Minh City opened the third Charity Tennis and Pickleball Tournament 2026, themed “Joining hands to support the poor, and poor and studious students”, competing for the Hue Entrepreneurs in Ho Chi Minh City Cup.

On June 22nd, Hue Central Hospital announced that patient P.M.D. (41 years old, residing in My Thuong Ward, Hue City), who received a heart transplant from a deceased brain-dead donor, had made a good recovery and was discharged from the hospital. This was the 23rd successful heart transplant performed at the hospital and the last of six recipients who received organs and tissues from the same brain-dead donor to be discharged.

With over 120 kilometers of coastline and a vast lagoon system bestowed by nature, Hue is home to numerous attractive seafood markets, including Phu Hau Market and Ngu My Thanh Floating Market, and Vinh Hien Market… In this issue of Hue Today Weekly, we would like to take readers to the fish market of Thuan An through a series of photos taken by Duc Quang, a reporter, offering a glimpse into the vibrant daily life of a coastal fishing community.

The People's Committee of Hoa Chau Ward has officially issued a plan for the organization of Hoa Chau City Trail 2026. This will be the first event of its kind in Hue, combining road running and trail running (City Trail), with the longest distance extending up to 42 kilometers.

Traditional culture is now being embraced by young people in new, youthful, engaging and accessible ways through craft village workshop tours. This form of experience is becoming increasingly popular, attracting many young people and tourists who can directly take part in and create traditional handmade products themselves. More importantly, these activities help preserve and spread cultural and historical values while honoring the craftsmanship and dedication of people in traditional villages. ​

The artwork “Whispers” by Nguyen Thi Thu Huyen, a student from the University of Arts, Hue University, has recently been honored as an outstanding work at the 8th “Hue Young Fine Arts Award” 2026.

Hue Central Hospital has successfully performed six organ transplants from a brain-dead donor, bringing life-saving and restorative opportunities to six critically ill patients. This achievement not only affirms the high level of expertise of the hospital’s medical team but also profoundly spreads the humanitarian value of organ and tissue donation within the community.

Hue chess has long been renowned for its famous female players, such as Nguyen Thi Thuan Hoa, Hoang Thi Bao Tram, Hoang Thi Nhu Y, and Vo Thi Kim Phung, etc. After these outstanding players retired or moved to compete for other localities, Hue chess recently received good news at the beginning of 2026 as 18-year-old Nguyen Ha Khanh Linh was awarded the title of FIDE Master by the World Chess Federation.