Hue Today Weekly, Issue No. 90, offers readers an in-depth look at the attraction and effective use of talented people, ways of honoring talent, and the shaping of idols for young people on LED screens. The issue also features timely stories on the development of the private sector, the challenge of developing tourism products in the rainy season, and the preservation of the Thai Mieu Temple relic site…

Rather than simply introducing familiar destinations and famous attractions in Hue, TikTokers and Facebookers (digital content creators on TikTok and Facebook) are now offering new perspectives on the city’s tourism and people through short videos and candid reviews of their experiences. This approach is bringing Hue to life on social media while giving travelers from around the world more interesting information to inspire their own experiences in the city.

“Chan May - Lang Co needs to be developed into a growth hub for industry, logistics, services and tourism in Hue City and the central region. Every decision on infrastructure investment must focus on long-term effectiveness, synchronization, and a clear roadmap, while having the capacity to create breakthroughs in socio-economic development,” Chairman of Hue City People’s Committee Le Tri Thanh emphasized that at a meeting with the Department of Industry and Trade and the Management Board of Hue City Economic and Industrial Zones on August 12 to discuss infrastructure investment in economic zones, industrial parks, and industrial clusters, as well as investment attraction.

Tourism digital transformation in Hue is entering a more advanced stage as the connection of transportation, dining, shopping, and the exploration of attractions and heritage sites across digital platforms is being implemented in a coordinated manner, offering visitors a seamless travel experience.

“Attracting Foreign Direct Investment (FDI) into Hue City for the 2026 - 2030 Period” was the topic of the consultation workshop jointly organized by the Department of Finance and the University of Economics, Hue University on the afternoon of June 22nd. ​

On the morning of May 29, the Department of Tourism announced that Hue Lotus Festival 2026 will take place from June 19 to 21 under the theme “Ngu lien thuc thuy” (Royal Lotus Awakens the Water). Featuring a wide range of cultural, artistic, and culinary activities as part of Hue Festival 2026, the event is expected to become a vibrant summer attraction for both residents and visitors.

In the depth of Hue culture, gardens are not merely green zones, acting as supporting elements for architecture, but a constituent factor shaping the urban identity. Hue is famous for the Perfume River, Mount Ngu, the Citadel, royal tombs, pagodas, and noble residences, but Hue is also well known for its gardens. In Hue, gardens soften architecture, calm the everyday life, deepen poetry, and create a unique urban style: a garden city, a city of poetry, the harmony between man and nature, or “an urban poem” as said by M’Bow, former Director-General of UNESCO.

Phu Bai Industrial Zone (IZ) is steadily affirming its role as a key growth driver of the locality, making significant contributions to the socio-economic development of Phu Bai Ward and the city as a whole. Regarding investment attraction strategies, the building of a favorable business environment, and sustainable development, Mr. Le Ba Minh Hai, Chairman of Phu Bai Ward People’s Committee, shared some insights in an interview with Hue Today Weekly.

Phu Bai Industrial Park is steadily asserting its role as a key growth driver of the locality, making significant contributions to the socio-economic development of Phu Bai Ward in particular and the city in general. In this week’s column on Meeting, Mr. Le Ba Minh Hai, Chairman of Phu Bai Ward People’s Committee, shared insights into investment attraction strategies, along with efforts to build a favorable business environment, and orientations toward sustainable development.

During the participation in the VnExpress Marathon Hue 2026, runners will benefit from a free admission to tourist attractions managed by Hue Monuments of Conservation Center. It will offer both domestic and international runners the opportunity to further explore the history, architecture, and culture of Hue Ancient Capital.