Hue has identified tourism and services as its spearhead economic sector. Under the scenario for developing tourism in line with the double-digit growth target, the Ministry of Culture, Sports and Tourism has set a target for Hue to welcome approximately 2.5 million international visitors in 2026, up 31.5% from 2025. This is both a target and a test of the city’s ability to turn its tourism advantages into revenue, investment opportunities, and ripple effects across other economic sectors.

On the evening of October 4th, Hue University of Medicine and Pharmacy, Hue University, held its traditional torch procession, white coat presentation, torch handover and scholarship awards for new students as part of the 2026 - 2027 academic year welcome festival with the theme of 'Passing the Torch of the White Coat'.

On the morning of September 21, the University of Arts, Hue University, held the opening ceremony for the 2026 - 2027 academic year, welcoming 327 new students, and announcing the decision to award it the Certificate of Institutional Education Accreditation.

On the morning of September 20th, the University of Economics, Hue University held the opening ceremony for the 2026-2030 course and welcomed more than 2,800 freshmen of the 60th cohort (K60). With these new students, the university now has more than 15,000 full-time students.

On September 15th, the University of Medicine and Pharmacy, Hue University, in coordination with Hue University of Medicine and Pharmacy Hospital, organized the 2026 Resident Doctors’ Day and welcomed 150 new resident doctors from 18 specialties for the 2026-2029 training program. These young doctors are beginning their journey of study, practice and research at the hospital.

With increasingly developed infrastructure, ample land available for development, and a clear focus on attracting high-quality investment, Hue City is opening up new opportunities to welcome both domestic and foreign investors.

On the morning of September 8, Hue University, in coordination with the College of Hue, held a reception ceremony for Lao students receiving scholarships from the City People’s Committee to begin their studies at Hue University in the 2026 - 2027 academic year.

During this year’s National Day holiday, from August 29 to September 2, Hue City was estimated to welcome over 651,000 tourist arrivals, up about 231% year on year.

Over the National Day (September 2) holiday, Hue welcomed a large number of visitors from near and far, creating a vibrant and bustling atmosphere. From the Imperial Citadel and heritage sites to scenic spots, craft villages, and community-based tourism destinations, visitors can be seen sightseeing, experiencing local activities, posing for check-in photos, and capturing memorable moments on their journey to discover the Ancient Capital.

On the morning of August 28, Vietnam Railways Corporation (VNR), in collaboration with Quang Tri Province People’s Committee and Hue People’s Committee, officially launched the ‘Phong Nha - Hue Imperial City: A World Heritage Journey’ tourist train at Dong Hoi Railway Station. Later that day, Hue City welcomed the train and held a ceremony to mark its arrival.

Having just completed a major renovation and reopened to welcome visitors, the magnificent and ancient Thai Hoa Palace inside Hue Imperial Citadel attracts thousands of tourists for sightseeing and appreciation.