On the first day back to work after the 2026 New Year holiday, Hue residents were greeted with encouraging news: during the holiday period, the city was estimated to have welcomed around 85,000 visitors, a 25% increase compared to the same period last year.

According to initial statistics released by the Department of Tourism, during the 2026 New Year holiday, Hue was estimated to welcome around 85,000 visitors, representing an increase of 25% compared to the same period last year. The number of staying guests reached approximately 45,000 arrivals, up more than 15% year on year.

On the morning of January 1, the Department of Tourism organized a ceremony to welcome the first flight and tourists to Hue by air at Phu Bai International Airport, and a ceremony to welcome the first cruise ship and tourists to Hue by sea at Chan May Port.

Thousands of visitors and residents of Hue came together to bid farewell to 2025 and welcome the New Year 2026 in exquisite weather, heaven and earth in harmony, clear skies with a slight winter chill. The Countdown program welcoming 2026, held at Hue City Cultural and Sports Square (Vy Da Ward), was regarded as the highlight of this meaningful moment, a venue where a grand musical feast and joyful reunions converged.

On the afternoon of December 12, Secretary of the City Party Committee Nguyen Dinh Trung welcomed and had a meeting with a delegation from the Foreign Affairs and Unification Committee of the Republic of Korea, led by Mr. Kim Seokki, Chairman of the Committee, during their courtesy visit to the city.

After days of floods, Hue welcomes the cold along with light, lingering rain, in between dry days and occasional sunshine. Once again, Hue gently returns to its peaceful rhythm of everyday life, preparing itself as best as possible to welcome the New Year 2026.

On the evening of November 29, the Department of Tourism coordinated with relevant units, to organize a welcome event for the first flight and its passengers traveling from Shenzhen (China) to Hue City by air. Attending the program was Mr. Nguyen Thanh Binh, Standing Vice Chairman of Hue City People’s Committee.

A piece of good news is that in the first 9 months of 2025, Hue welcomed nearly 5 million of tourist arrivals, exceeding the 4.8 million tourist arrivals recorded in 2019. It contributed to creating a strong recovery after a period of stagnation, clearly highlighting the city’s role as the host of 2025 National Tourism Year.

On the night of October 8, Hue College of Tourism (under the management of the Ministry of Culture, Sports, and Tourism) held a program to welcome freshmen in the academic year 2025 - 2026, along with a cultural performance titled “The Rhythm of Hue Tourism”.

On a summer day at the end of July 2025, a modest living room in an apartment in a building in Vy Da Ward was filled with laughter and chatter from a group of visitors. That very room is also where Distinguished Artisan Nguyen Dang Hoang - known by the stage name “Hoang Dieu” (Hoang Kite), has, for many years, both crafted his famous kites and welcomed visitors eager to visit, learn, and experience kite-making.

Having just completed a major renovation and reopened to welcome visitors, the magnificent and ancient Thai Hoa Palace inside Hue Imperial Citadel attracts thousands of tourists for sightseeing and appreciation.

Experiencing and catching sturgeon from the pond for processing, breathing in the fresh air with the sound of the stream flowing around and the gentle singing of birds, Ms. Thu and her family felt interested.