A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

Successive floods have inflicted severe damage on irrigation infrastructure while directly disrupting the livelihoods of thousands of households. What are the most effective ways to respond? On this issue, Hue Today Weekend held an interview with Dang Van Hoa, Director of the Hue City Sub-department of Irrigation and Climate Change.

Once being the Imperial Capital under the Nguyen Dynasty, Hue has undergone many historical phases, and today the city is regarded as one of Vietnam’s few cities where multiple architectural traditions coexist. It brings together folk, royal, colonial, and modern styles, developing in a way that balances the architecture, landscape, and culture, forming a distinctive urban identity.

Familiar literary figures from Hue shared ways to find inspiration for reading with many students during an event organized by Hue City Library.

Participating in large-scale trade fairs is a way for Hue enterprises to access new markets, seek partners to develop their brands, and elevate their scale of operations.

Over the past few days, people from villages across Dan Dien Commune have been encouraging one another to visit the floating fish farms along the Bo River to buy fish in support of local farmers. Some families bought a few fish, others only one, but everyone said the same thing: “It’s just our way of sharing a little of their hardship”. That’s all they could do, as the recent floods had wiped out tens of tons of fish raised by families living along the Bo River.

Hue City Department of Tourism has just presented a new function called “Tourism Narration” into the Visit Hue application. This digital technology solution offers tourists an easier way to explore and listen to stories about Hue Ancient Capital’s heritage.

The Trinh Cong Son Park, located on the street named after him, is a way for the people of Hue to honor the immense contributions of this talented musician. It is not only a space of artistry but also one imbued with a message of peace.

As a way not to miss Hue Railway Station at this important time, Hue Today Weekly warmly invites readers near and far to check in at this new tourist destination through the photographic moments, captured by the photographers Hoang Hai and Phan Thanh.

The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.