During their spring outings, beyond visiting heritage sites and familiar attractions, many travelers to Hue have chosen a distinctive way to experience Tet: seeking out traditional craft spaces, personally experiencing hands-on activities, and creating handmade products imbued with the rich cultural identity of Hue Ancient Capital.

A quick lunch when the afternoon has already faded into evening, and a dinner late at night, despite the hard work, orchid arrangers during Tet season remain cheerful and excited, because the job is not only a way to earn a living, but also a way to satisfy their passion.

As the final days of the lunar December slip away, street corners, parks, and public gathering spots in Hue are dressed in vivid blooms, heralding the arrival of Binh Ngo Spring. In the mild, lingering chill of the year’s end, the city takes on a new charm, bright yet gentle, warm in its own way.

Hue City has recently launched the digitalization of its urban trees. Information on location, species, and health condition of each tree is now updated in data, paving the way for a more scientific, proactive, and safer approach to managing a heritage city.

The heritage space of Hue’s Imperial Citadel is being retold in a new language, the language of technology. At the Royal Treasury Palace, stories of the past are no longer meant solely to be observed, but also to be touched, listened, and experienced, opening up a gentle, emotionally resonant way of engaging with the heritage of Hue Ancient Capital.

From free English classes in mountainous areas to pink bricks used to build houses for poor households, the youth of Hue City Police are spreading a beautiful way of life through practical and humane actions, contributing to accompanying and uplifting disadvantaged circumstances.

The year 2026 opens the 2026–2030 period, marked by increasingly fierce competition to attract resources, talent, and visitors, while Hue cannot pursue rapid urbanization or heavy industry. Hue’s path must be its own: taking heritage, culture, landscape, and ways of life as deep, distinctive, and sustainable advantages; taking creativity and experience as driving forces; and placing the people of Hue at the center of all development policies.

Hue’s heritage is undergoing a powerful “rebirth”, as technology unlocks new layers of value and reshapes the way visitors experience its cultural legacy.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

Successive floods have inflicted severe damage on irrigation infrastructure while directly disrupting the livelihoods of thousands of households. What are the most effective ways to respond? On this issue, Hue Today Weekend held an interview with Dang Van Hoa, Director of the Hue City Sub-department of Irrigation and Climate Change.