For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.

Located on the most beautiful - Le Loi Street - in Hue city, the park is covered with the canopies of green tree rows. Visitors can’t miss the iconic stone statues of the Vietnamese heroic soldiers, the Vietnamese girl, or the bowing man. The fresh, airy space and beautiful scenery altogether make it an ideal place to relax and get away from the hustle and bustle of city life.

While the public museum institution is encountering many difficulties, the non-public museum institution in the province, in contrast, is assessed as being on the right track, drawing visitors.

According to a Vietnam News Agency correspondent in Malaysia, from August 30 to September 2, the Malaysia - Vietnam Friendship Association attended the "Taste of Sambal" fair in Ipoh, Perak state. The Vietnamese booth, with many special dishes, has attracted the visit and enjoyment of many overseas Vietnamese in Malaysia and international friends.

It is the soothing feeling of many visitors after experiencing Hue culture, with quiet citadels and temples, green nature, gentle Perfume River, as well as friendly and close people.

On August 15, at the mausoleum of Emperor Gia Long, the People's Committee of Hue City in collaboration with Hue Monuments Conservation Center held the inauguration of waiting lounges for visitors and water supply stations at three locations, which are the mausoleum of Emperor Gia Long, the mausoleum of Emperor Minh Mang, and the mausoleum of Emperor Dong Khanh.

With the number of visitors increasing by 5 - 6 times compared to that of last year, many beaches located from Hai Duong commune (Hue city) to Quang Ngan commune (Quang Dien district) are bustling. The potential for sea tourism in these places is expected to develop further thanks to the "advantages" satisfying visitors.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

The People's Committee of Hue City has just launched a news and art photo contest with the theme "Hue - A friendly land", with the aims to propagate and promote beautiful images of culture, civilized lifestyle, landscape, environment and people of Hue, who are friendly and hospitable, to domestic and international visitors and friends.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.