From the historical roots of Thuận Hóa - Phú Xuân nearly 720 years ago, Hue has inherited a rich culinary elite resource, offering a competitive edge for the ancient capital tourism. Achieving the status of a centrally governed municipality brings new opportunities for Hue. Alongside its fresh and vibrant developments, Hue is increasingly recognized as a culinary city where quintessence converges.

Applying digital technology in reenacting and exploring historical and cultural relics has brought various interesting and vibrant experiences to tourists, helping the heritage last with time.

Though without the vibrant flowers adorning the streets and alleys, nor the sweet confections filling every kitchen, the excitement and national pride on Independence Day remain undiminished in the hearts of every Vietnamese citizen. This sacred and eternal spirit continues to shine through the colours of the flag and the clothes worn in the rhythm of today's life.

Hue is colorful on the days near Mid-Autumn Festival. Hundreds of unicorn heads, together with accessories and props displayed for sale along the street have attracted buyers and wanderers.

By listening to the miraculous sounds of rocks, the young artist Nguyen Van Tien has allowed rocks to narrate stories of memories. Through his vibrant and delicate brushstrokes, the rocks have become conveyers of beautiful memories and memorable moments for many people.

It has been a few years since I had the chance to cross Hai Van Pass. I just thought the pass would be very deserted because, since the construction of the road tunnel, everyone chose that route for its safety and economy. However, it turns out that I was wrong, the pass remains bustling and vibrant.

In an effort to stimulate tourism and create a vibrant atmosphere to attract locals and visitors to the Imperial City Night Street, the People's Committee of Hue City has directed relevant agencies to organize community cultural and artistic activities on the evenings of June 21 and 22.

On the evening of June 7, in the historically, culturally, and architecturally significant space of Kien Trung Palace, Hue International Arts Festival Week 2024 officially commenced. Hue has begun a vibrant, colorful, and musical festival season welcoming visitor from all over the world.

With consistent participation and numerous prestigious awards in music competitions, coupled with frequent performances in artistic programs throughout Hue, Phan Huy Thanh, singer, has made a profound impact on audiences. Particularly, the songs about Hue performed by Phan Huy Thanh are vibrant and youthful, such as "Cơm hến" (Mussel Rice), "Trai Huế" (Hue Boys), "Nón" (Conical Hat)... truly bringing a breath of fresh air, contributing to spreading and elevating the imagery of the landscapes and people of Hue to the listeners.

Following on from the emotional flow of “Bringing the hearts of the mainland to Truong Sa” from a business trip to the Truong Sa archipelago and the platform DK1 in April, Hoang Dang Khoa has introduced precious and nostalgic photos of a vibrant green Truong Sa in the middle of the open sea.