Green transition requires businesses to accept higher upfront costs and change the way they operate. This has led many to ask: “What do we gain in return?” In reality, however, those initial investments can translate into stronger competitive advantages, greater brand value, and access to higher-quality customer segments.

On the late afternoon of July 24, the Department of Tourism, in coordination with relevant units, organized the National Bun bo Hue Festival. This is one of the highlight activities of the Hue - Culinary Capital 2026 program, aimed at honoring traditional values and spreading the Bun bo Hue brand to a wide audience of residents and visitors.

As Hue City advances its development as a centrally governed heritage city, the need to fully identify and recognize the city's cultural, historical, landscape, and human values has become increasingly urgent.

On the afternoon of July 20, Hue City Folk Arts Association held a scientific seminar to commemorate the 35th anniversary of Hue Folk Arts (1991-2026).

The front page leads with “From recognizing values to shaping the future of Hue’s heritage”, reflecting key outcomes from the International scientific conference on the conservation and promotion of cultural heritage values.

If the past 5 years were a period of building a ‘data reservoir’, the next 5 years will be a time of forming a ‘data power plant’, where data is not only stored, but also harnessed to create new values. This also requires management agencies to shift from a mindset of managing data to the one of exploiting and promoting its values, bringing heritage closer to the public while opening new opportunities for economic development based on heritage.

On July 18th, the University of Sciences, Hue University, in collaboration with the University of Social Sciences and Humanities, Vietnam National University Ho Chi Minh City, the University of Social Sciences and Humanities, Vietnam National University Hanoi, and Hanoi National University of Education, will host the international scientific conference "Preserving and Promoting Cultural Heritage Values: International Experience and Vietnamese Practice".

Dressed in the traditional ao-dai, Professor Bui Duy Tam spoke about his passion for the ao-dai, and how he has preserved and spread this traditional cultural value during his years living far from home.

Leading the front page is “The Value of Every Resolution Lies in Its Effective Implementation” by reporters Le Tho and Duc Quang, highlighting the key outcomes of the 2nd Session of the 9th Hue City People’s Council for the 2026-2031 term, where 27 resolutions were adopted.

Preserving traditional crafts is about more than keeping a craft alive; it is about preserving the stories of people, culture, and values passed down through generations. By embracing fresh approaches, those who continue telling these stories are helping traditional craft villages become more relevant to contemporary life while preserving their authentic character.