Green transition requires businesses to accept higher upfront costs and change the way they operate. This has led many to ask: “What do we gain in return?” In reality, however, those initial investments can translate into stronger competitive advantages, greater brand value, and access to higher-quality customer segments.

“The shift from fossil fuel-based transport to green mobility requires the participation of people, businesses and government,” shared Mr. Cung Trong Cuong, Director of the Hue Institute for Development Studies, in an interview with Hue Today Weekly.

It is the season of late spring transitioning into early summer, when cicadas begin their rhythmic chorus amidst the leafy canopies. During this season, from late March to early April, Hue still carries a slight chill in late night and early morning, offering many cool parts throughout the day. This is an ideal condition for visitors from near and far to experience the natural scenery, historical relics, scenic spots, and the daily life of this ancient capital.

In the sacred moment of transition between the old year and the new year, the sky over Hue City lit up with fireworks to welcome the Year of the Horse 2026 amidst great joy.

In the days leading up to the Lunar New Year of the Horse, when streets are awash in the golden hues of apricot blossoms, young people once again eagerly enter the season of photo hunting. From the Imperial Citadel, ancient pagodas, and Dong Ba Market to cafes decorated in spring colors, every street corner and every space become a backdrop for capturing beautiful moments. Tet photos not only mark the transition between the old year and the new, but also reflect the vibrant, youthful rhythm of life in the heart of the Ancient Capital.

On the afternoon of December 17, Vietnam National Authority of Tourism, in coordination with the Tourism Development Support Fund and the Department of Tourism of Hue City, organized the National Conference on Net Zero Tourism in Hue. Attending the event was Mr. Tran Huu Thuy Giang, Vice Chairman of Hue City People’s Committee.

Amid the global wave of green transition, Hue has no choice but to seize this opportunity to craft appropriate policies and solutions that balance growth objectives with green, sustainable development.

When the theme for World Tourism Day (September 27, 2025) was chosen as “Tourism and sustainable transformation”, many people immediately thought of Hue’s approach to tourism. In its development orientation, Hue tourism consistently focuses on promoting sustainable transformation, especially transitioning to green, sustainable tourism, adapting to climate change.

That was the message shared by Mr. Phan Quy Phuong, Vice Chairman of Hue City People’s Committee, at the seminar themed “Green Transition and Strategy to Attract Industrial Investment in Hue City”, co-organized on September 19th by Tuoi Tre Newspaper, the Packaging Recycling Alliance Vietnam (PRO Vietnam), and Hue City People’s Committee. Attending the seminar was Mr. Nguyen Van Phuong, Deputy Secretary of the City Party Committee and Chairman of the Hue City People’s Committee.

Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.