The exhibition titled “HER-ITAGE - Restructuring Traditional Embroidery”, held in late September, left many emotions and beautiful impressions on visitors and Hue residents with bridal gowns that carry cultural stories. At the exhibition, viewers could see firsthand the delicate, creative, and soaring carvings, inlays, and cuts of Vietnamese traditional embroidery art shown on vivid patterns of bridal gowns, including Hue royal motifs.

Born in 1987, Pa Co man Nguyen Xuan Bay from Ra Looc village - A Soc hamlet, Hong Bac commune (now A Luoi 2 commune) came to traditional music with a pure, instinctive love. “I learned by myself, I felt for myself, and I listened the rhythms that echoed from village festivals, through the hands and breaths of the elders, then practiced on my own,” Bay shared.

The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.

Going through many generations, the traditional drum-making craft of the Co Tu people has gradually faded, remaining only in the memories of a few elders. In Doi Village, Khe Tre Commune, artisan and village elder Vuong Van Cua is one of the last people still preserving the ancient secrets of making traditional Co Tu drums.

The traditional melodies of Vietnam and Western classical pieces in the choral concert “Qua cau gio bay” offered the audience an evening filled with deep emotions.

Unique artworks with six-layer cut specimens - a visual metaphor for the heritage reconstruction process - are on display at an exhibition themed “HER-ITAGE - Reconstructing traditional embroidery”, offering viewers a new and interesting experience.

In recent years, along with maintaining its strength in training traditional majors, Hue University has proactively opened many new majors that keep up with social trends and meet the demand for high-quality human resources. This provides students with more choices that suit their personal abilities, and the development direction of the digital economy.

Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.

Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

With the development trends of the new era, many craft villages have fallen into decline, with fragmented production, a lack of capital, and outdated technology. These difficulties are major barriers that cause traditional crafts to lose their place in today's socio-economic life gradually.