Within the framework of Hue Traditional Craft Festival 2023, on the morning of April 27, the Japan Foundation Center for Cultural Exchange in Vietnam cooperated with Hue Museum of Fine Arts and the Vietnam - Japan Friendship Association in Thua Thien Hue Province to open a pottery exhibition "Yakishime - Earth Metamorphosis" at Diem Phung Thi Art Center.

On the afternoon of April 26th, Ms. Ngo Thi Ai Huong - Vice Chairman of Huong Thuy District People's Committee, announced that the Nón lá (conical hats) of Van The (from Van The village, Thuy Thanh commune) would represent Hue's conical hats at the 9th Hue Traditional Craft Festival in 2023.

In the framework of Hung Temple Festival, the Fatherland Culture and Tourism Week 2023 and the 20th anniversary of the implementation of the UNESCO convention on the protection of intangible cultural heritages taking place from April 20 to 29 in Viet Tri City, Phu Tho Province, Hue Traditional Royal Art Theater introduces the unique features of Hue royal court Music.

At this year's Hue Traditional Craft Festival, the cuisine of Hue and regions continues to be introduced to locals and tourists; the quintessence of the rice vermicelli craft is especially honored.

On April 20, Hoang Tuan Long, an architect from Ho Chi Minh City, confirmed that he would continue to implement the volunteer community project of the work "Map of Vietnam" made from giang toothpicks at the BOARC exhibition – the Exhibition of handmade creative designs, which is due to take place from April 28 to May 5 (within the framework of Hue Traditional Craft Festival 2023).

Hundreds of traditional folk paintings from famous villages across Vietnam, along with renowned traditional crafts of Hue, have come together by the banks of the Perfume River.

Hue Traditional Craft Festival 2023 takes place concurrently with the 5-day holiday. This is the time for Hue to stimulate demand and attract tourists to the festival.

During a recent tourism survey in Malaysia, Hue tourism businesses chose to wear the traditional Ao Dai when working with partners.

After 8 periods of organization, Hue Traditional Craft Festival has become a brand name with many programs and activities on an increasingly large and professional scale. However, maintaining activities after the festival is what businesses and establishments in the area expect so as to bring craft village products closer to tourists.

Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.