Traditional culture is now being embraced by young people in new, youthful, engaging and accessible ways through craft village workshop tours. This form of experience is becoming increasingly popular, attracting many young people and tourists who can directly take part in and create traditional handmade products themselves. More importantly, these activities help preserve and spread cultural and historical values while honoring the craftsmanship and dedication of people in traditional villages. ​

With its potential and advantages in natural resources, local culture, traditional craft villages, and agricultural and fishing livelihoods, regional zoning linked with eco-tourism and community-based tourism (CBT) development orientations will help promote sustainable tourism growth in Hue.

Rolling up their sleeves, preparing ingredients by hand, seasoning dishes and enjoying traditional specialties, many international visitors are discovering Hue’s culinary culture in the most intimate way possible.

“Vai nom tren cat” (Fish Trap Baskets on the Sand) or “Vai chai tren cat” (Fishing Nets on the Sand) is one of the activities staged by residents of Thuan An from the familiar movements of traditional fishing work. During every festival season in this coastal area, “Vai nom tren cat” becomes a vibrant source of spiritual and cultural enjoyment for local people and visitors alike.

Traditional culture is no longer unfamiliar to young people as the student group “Gen Z Ke Su” (Gen Z Tells History) from the Communication Technology major at FPT University Da Nang launched a media project titled “Co Vat Cung Dinh” (Royal Antiquities). The project uses modern technology applications to tell traditional stories.

On the afternoon of March 7, the art photography exhibition themed “Perspectives on heritage” offered the public an emotionally rich artistic space, featuring 90 works by photographers from Hanoi, Hue, and Ho Chi Minh City. The event is part of a literature and arts exchange program closely following the traditional relationship of “Hanoi - Hue - Saigon”, which has been maintained since 2023.

On the evening of May 5, the opening ceremony of the 29th Traditional Volleyball Tournament for staff and employees in 2026 was held at the University of Education, Hue University. The event was organized by the university’s grassroots trade union.

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

In the context of rapid global digital transformation, the digital economy is no longer an optional trend but has become a core driver of development for countries and localities. With a structure consisting of three main pillars: the core digital economy, the platform-based digital economy, and the digital transformation of traditional industries - this model is reshaping how value is created, how resources are distributed, and how social life is organized.