Throughout the many decades he has lived and worked both in Vietnam and abroad, Prof. Dr. Bui Duy Tam has always held a special affection for Vietnam’s traditional Ao-dai. To him, Ao-dai is not merely a beautiful garment, but one that embodies the history, identity and self-respect of a nation. On the occasion of his return to Hue and his visit to Quang Trung Primary School - where he sponsored the tailoring of five-panel Ao-dai for nearly 1.500 students, Prof. Dr. Bui Duy Tam spoke with Hue Today Weekly about his aspiration to revive Vietnam’s national dress.

Drawing inspiration from renowned artists with the combination of traditional materials, the child artists had the chance to experience an inspiring creative journey. Each artwork presented to the public not only showcased the children’s artistic talent but also conveyed a unique message of its own.

After decades spent living almost solely in the memories of elderly artisans, Hue traditional musical notation system - the notation system tied to royal court music (Nha nhac) - is being revived and gradually digitized.

As the clear, pure notes of the flute rang out after meticulous carving and tuning, a bright smile lit up Mr. Nguyen Van Tam’s face. Devoting over a decade to simple bamboo pipes, the young craftsman, born in 1993, with his deft hands and sharp ear has quietly "awakened" the sounds of traditional musical instruments, steadfastly preserving a heritage craft amid modern life.

The traditional Moong house is a unique form of folk architecture, closely associated with the formation and development of the Pa Co community in Truong Son mountain range. In the Pa Co language, the Moong house, also known as Dung Moong, is not merely a house but a shared communal space that symbolizes unity, cohesion, and the community spirit.

On the morning of July 31, at the Southern Women’s Museum in Ho Chi Minh City, the Tran Van Khe Scholarship Foundation held the announcement and award presentation ceremony for the 2026 Tran Van Khe Awards. Notably, the Hue Royal Traditional Arts Theatre was one of only two organizations honored in recognition of its outstanding contributions to the preservation, research, and promotion of Vietnam’s traditional music.

Nestled within the Hoa My Resistance Zone (Phong Dien Ward), a permanent exhibition space has officially opened its doors to visitors. Images and artifacts on display vividly recreate Hue’s land of rich revolutionary traditions within the space "Hoa My - where history left its golden traces".

On the late afternoon of July 24, the Department of Tourism, in coordination with relevant units, organized the National Bun bo Hue Festival. This is one of the highlight activities of the Hue - Culinary Capital 2026 program, aimed at honoring traditional values and spreading the Bun bo Hue brand to a wide audience of residents and visitors.

Beyond a celebration of Hue Beef Noodle, the iconic dish of the Ancient Capital, the Hue - Culinary Capital 2026 program has become a vibrant showcase of culinary excellence from across Vietnam. From Hue’s traditional flavors to regional specialties from every corner of the country, each food stall and every dish tells a story of Vietnam’s rich cultural identity, taking visitors on a journey that awakens all their senses.

Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.