To provide the activities of the National Tourism Year - Hue 2025 to tourists, the tourism industry of the Imperial Ancient Capital, along with other units and businesses, has developed a plan to promote and introduce the events in a focus way, reaching both domestic and international markets.

A unique cultural space has just been introduced at Duyet Thi Duong Theater (Hue Imperial Citadel), drawing the attention of the public and tourists: the Exhibition Space for Hue Royal Classical Drama Masks.

A great number of tourists and locals flocked into the Huyen Tran Temple Festival held on At Ty new year’s days. This was an event held by the Department of Culture and Sports, opening on the morning of the lunar January 9th (February 6) at Huyen Tran Cultural Center, located at the foot of Ngu Phong Mountain (An Tay Ward, Thuan Hoa District).

According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.

During the journey to Hue at the beginning of the Year of Snake, many tourists consider the Hue Imperial Citadel as a must-visit destination. Despite the cold weather with occasional rain and sunshine, tourists still want to spend much time checking-in the Royal Citadel and immerse themselves into various activities to gain vivid feelings about the traditional Tet in the Ancient Capital.

To attract more tourists and diversify the international tourist markets, efforts to promote, seek out and expand markets, and develop flight routes are crucial alongside the development and improvement of tourism products and services.

In the recent top 10 list of affordable and ideal relaxing destinations for Singaporean tourists in 2025, released by UK-based Time Out magazine, Vietnam is represented by two cities: Hue and Da Nang.

To celebrate the 95th anniversary of the establishment of the Communist Party of Vietnam (February 3rd, 1930 - February 3rd, 2025) and create the joyful and exciting atmosphere to honor the glorious Party and welcome the Lunar New Year of the Snake, Thuan Hoa District will organize various activities to celebrate the Party and the Spring. These activities aim to meet the recreational needs of locals and tourists.

On the occasion of welcoming New Year and the Lunar New Year 2025, the Year of Snake, on the night of January 14, Hue City People’s Committee held a new year meeting party with the participation of international tourists, volunteers, experts, and foreign investors working in the city area.

On the morning of January 9, the Department of Tourism in collaboration with Chan May Port Joint Stock Company and Saigontourist Travel Services Co., Ltd held a program of welcoming the first cruise ship and tourists to Hue City by sea in 2025.