At the 20th Ho Chi Minh City Tourism Day event held in 2024 under the theme “20 years of thrilling journey” and accompanied by the program message “Welcome to Ho Chi Minh City” (from April 4th to 7th), the Department of Tourism of Thua Thien Hue Province participated in various promotional and marketing activities.

For the 3rd time in a row, Hue City won the ASEAN Clean Tourism City Award - an opportunity for Hue's tourism sector to effectively market its tourism business activities. With many solutions adopted by the province, maintaining the clean tourism city brand is also synonymous with strong growth in harmony with sustainable criteria.

Culinary tourism has become incredibly trendy around the world. Although Hue is proud of its rich and diverse cuisine, there is still much work to be done in order to turn it into a competitive advantage to attract tourists.

On the morning of March 26th, Vietnam Railways Corporation, Thua Thien Hue Provincial People's Committee, and Da Nang City People's Committee jointly organized the inauguration of a tourism train service between Hue and Da Nang, named “Connecting Central Heritages.”

“Hue is ancient, yet always new and surprising. Anyone who has ever spent an entire misty morning or a cool sunset walking along the two banks of the Huong River will feel the magical vitality of Hue today... Hue is developing day by day, gradually worthy a city of heritage, a future center of specialized culture, education, tourism and healthcare of the country and the region” - These are the deep feelings of a distant friend about a Hue that is "forever beautiful and poetic".

Not only is it simply a habitat for creatures, but the primeval forest of the A Luoi people is also a treasure of precious medicinal herbs and a potential for hiking tourism...

Booking.com's survey shows 7 travel trends that are popular with tourists in 2024. Thua Thien Hue has favorable conditions to meet new trends in tourism. The issue is proactively seizing and exploiting the advantages.

On March 9th, the Department of Tourism, in cooperation with various departments, organized a program to experience the Hue - Da Nang tourism train.

After the process of researching and developing products, Thua Thien Hue will systematically exploit healthcare tourism products to attract domestic and foreign tourists.

This issue was discussed by leaders of Hue City and Cergy City (French Republic) at a working session during a business trip of the delegation of Hue City, led by Secretary of Hue City Party Committee Phan Thien Dinh, to Cergy City from February 28 to March 4, 2024. The delegation was also joined by the leader and a number of lecturers from the University of Arts, Hue University.