Tourism digital transformation in Hue is entering a more advanced stage as the connection of transportation, dining, shopping, and the exploration of attractions and heritage sites across digital platforms is being implemented in a coordinated manner, offering visitors a seamless travel experience.

On the morning of July 3, hundreds of people wearing the traditional ao-dai took part in the “Ao Dai Connecting Tourism and Heritage” event, held at the forecourt of Quoc Tu Giam historical site of Hue Imperial Citadel (on 23 Thang 8 St., Phu Xuan Ward).

On the evening of June 26, at the Thanh Toan Tiled-Roof Bridge Community Tourism Site (Thanh Thuy Ward), the City Cooperative Alliance, in collaboration with the Thanh Thuy Ward People's Committee, opened the 2026 Product Fair of Cooperatives, Affiliated Enterprises across the city, and Saigon Co.op.

More than just souvenir products, many heritage sites in Hue are being “refreshed” with products that showcase the distinctive cultural identity of the imperial court.

“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days. Crowds are flocking to relic sites, pagodas, royal mausoleums, and eateries during the holidays, making the Ancient Capital more vibrant and lively.

On the morning of February 13, the 2026 Traditional Fishing Boat Racing, organized by Thanh Thuy Ward, took place on the Nhu Y River (at Thanh Thuy Tiled-Roof Bridge Community Tourism Site).

On February 13, the Party Committee, authorities, and people of Thanh Thuy Ward organized an art performance titled “Celebrating the Party, the Spring, and the Success of the 14th National Party Congress”, and the “Tet in the countryside of the Tiled-roof Bridge” program at the Thanh Toan Tiled-roof Bridge community tourism site.

This forest simulates the most typical and representative characteristics of the tropical rainforest ecosystem of the Central Coastal provinces and cities. Beyond its significance in conserving and preserving biodiversity and valuable genetic resources of forest plant species that are characteristic and representative of the tropical rainforest ecosystem, the site also opens up strong prospects of becoming a destination for research and learning, as well as a unique highlight serving eco-tourism.

From early 2026, in addition to maintaining current ticket prices, Hue City will significantly expand the groups eligible for free and discounted entrance fees to heritage sites within the Hue Complex of Monuments. The move aims to facilitate access to heritage for residents and students, and to promote sustainable tourism demand.

On the morning of December 25, the Department of Tourism held a famtrip program to survey the potential of tourist sites and rural tourism products in Hue City.