The Imperial Citadel, the riverside areas, the Western Quarter, and the student areas are the four proposed models for study, aiming to tap into the potential of culture, heritage, tourism, and services while expanding Hue City’s economic development space.

Medical tourism and wellness tourism are not new development trends. Hue possesses many favorable conditions to develop these two types of tourism. However, to effectively exploit existing advantages, it is necessary to create products that align with market demand, based on linkages among medical facilities, service providers, and travel enterprises.

Hue has identified tourism and services as its spearhead economic sector. Under the scenario for developing tourism in line with the double-digit growth target, the Ministry of Culture, Sports and Tourism has set a target for Hue to welcome approximately 2.5 million international visitors in 2026, up 31.5% from 2025. This is both a target and a test of the city’s ability to turn its tourism advantages into revenue, investment opportunities, and ripple effects across other economic sectors.

“Thuan Hoa Ward needs to take the initiative in researching planning options and proposing investments, while also inviting businesses to participate in developing public amenities, services, and tourism. The proposals should link new development investments with urban renovation, and assess the feasibility of implementation during the current term,” emphasized Mr. Le Tri Thanh, Deputy Secretary of the City Party Committee, and Chairman of the City People’s Committee.

Hue Today Weekly, Issue No. 93, offers readers an in-depth look at Hue City’s project to develop services and tourism along the Dong Ba - Bach Dang - Huynh Thuc Khang river axis; and an idea for piloting and eventually expanding the Digital Citizen Station model. The issue also features prominent current affairs, as well as many engaging stories about history and culture…

Beyond meeting the healthcare needs of local residents, Hue is welcoming an increasing number of international patients for medical examinations and treatment. Alongside its clinical expertise, advanced medical techniques and growing focus on service quality, the city has favorable conditions to develop healthcare services linked to tourism, wellness and cultural experiences.

On September 8, 2026, Hue City People’s Committee issued Plan No. 519/KH-UBND to implement Conclusion No. 372-KL/TU of the City Party Committee. The plan continues the implementation of Resolution No. 04-NQ/TU on building Hue into one of the country’s major and distinctive centers of culture and tourism, and Resolution No. 37-NQ/TU on developing tourism and tourism services for the 2025–2030 period, with a vision to 2045.

On the afternoon of September 18, Hue Tourism College held a conference on business cooperation to improve training quality. The event was attended by representatives from management agencies, professional associations, and businesses operating in the tourism and services sectors.

On September 17, Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang met with Vietnam Railways (VNR) in Hanoi to discuss a proposed steam train service on the Hue - Danang route, which would connect Hue’s tourism sector with destinations across the region.

In this issue, Hue Today Weekly brings readers in-depth perspectives from experts and experienced writers across the fields of culture, the arts and the heritage economy. It also explores topical issues of public interest, including regulations on caps for service fees at public educational institutions across the city, on green tourism, and how Japan preserves its historic villages. ​