The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.

Shopping is considered a supplementary factor that enhances the travel experience for tourists. The integration of shopping centers and tourism with shopping activities, art performances, and travel experiences creates new opportunities for Hue to attract and “retain” visitors.

On the afternoon of July 25, the Information Center for Tourism Promotion, Hue City Department of Tourism collaborated with 4LLIN Co., Ltd. and AEON MALL Hue Shopping Center organized a conference to introduce the tourism product “Cultural and Artistic Experience Tourism in Hue City.”

The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.

For the first time, the royal tea party space of the Nguyen Dynasty has been recreated in the heart of Hue Imperial Citadel, introducing a poetic and promising new night-time tourism experience.

A Nor community-based tourism village (Hong Kim Commune, A Luoi District) captivates visitors with its majestic natural beauty and vibrant local culture. The area is paving a new path for tourism that connects history, wellness, and traditional healing.

On the afternoon of April 7th, a representative from the Department of Tourism reported that, according to preliminary statistics, approximately 105.000 visitors came to explore and experience tourist destinations in Hue over the four-day holiday period from April 4th to April 7th, 2025.

During two days from March 19 to 20, an Australian famtrip group visited, experienced, and surveyed tourism products in Hue City. This was an opportunity for the city's tourism sector to promote and showcase the unique tourist routes, destinations, and tourism products of the locality to the Australian tourist market.

On the morning of February 23, Hue College of Tourism in collaboration with the Youth Employment Service Center of Hue City held the program called the “Journey of Dream Experience” 2025.

On the afternoon of December 4, Hue College of Tourism coordinated with Ile-de-France Chamber of Trade and Craft (French Republic) to hold a signing ceremony for an agreement on a cooperation framework to provide apprentices with diversified international experiences, along with many other important contents.