From the morning of the first day of the Lunar New Year (February 17), the spring travel atmosphere in Hue has been vibrant and festive. Visitors from across Vietnam, along with international tourists, have chosen the former imperial capital as their holiday destination, creating a lively tourism scene on the very first day of the New Year.

On January 19, according to the information released by the Department of Tourism, Hue City was named “Domestic Destination of 2025” as part of the HOTLIST Travellive Editor’s Pick - an annual prestigious program launched and organized by Travellive Media Group to honor outstanding brands, destinations, and individuals for their positive contributions to the development of Vietnam’s tourism industry.

This forest simulates the most typical and representative characteristics of the tropical rainforest ecosystem of the Central Coastal provinces and cities. Beyond its significance in conserving and preserving biodiversity and valuable genetic resources of forest plant species that are characteristic and representative of the tropical rainforest ecosystem, the site also opens up strong prospects of becoming a destination for research and learning, as well as a unique highlight serving eco-tourism.

Not only serving as a “red address” for patriotic education, the system of heritage sites related to President Ho Chi Minh in Hue is also an attractive cultural and historical tourism destination that draws visitors.

The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.

After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

When the theme for World Tourism Day (September 27, 2025) was chosen as “Tourism and sustainable transformation”, many people immediately thought of Hue’s approach to tourism. In its development orientation, Hue tourism consistently focuses on promoting sustainable transformation, especially transitioning to green, sustainable tourism, adapting to climate change.

On the journey to building Vietnam into a reputable destination for medical tourism and healthcare services in the region and the world, Hue holds many advantages to develop and position its brand name as a destination for medical - healthcare tourism.

With its unique characteristics, Golf is “carrying” quite a few “responsibilities” on its shoulders as it serves both as a sport and as a catalyst, contributing to promoting high-quality tourism growth, expanding resort real estate space, increasing commercial and service value, and elevating destination brands internationally.

Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.

After the renovation of Thuy Tien Lake Water Park (Thuy Bang Ward) and the comprehensive investment in transportation infrastructure in Thien An and Vong Canh Hill areas, by early 2025, visitors and locals alike will be amazed by the fresh and visually appealing landscape of this area.