Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

According to the Provincial Department of Tourism, following the previous Hot Air Balloon Festivals, Hue International Hot Air Balloon Festival 2023 with the theme "Beauty of the Ancient Capital" will be held from April 12 to 20.

After more than 10 years making a living in the tourism industry, Truong Thi Huyen (born in 1986) had to quit her job due to the impact of COVID-19. Huyen turned to another fun and exciting hobby of Macrame art, which is still quite new in Hue Ancient city.

On the evening of April 1, at Thanh Toan titled-roof Bridge (Thuy Thanh commune, Huong Thuy Town), the Department of Tourism coordinated with Huong Thuy Town and Saigon Tiep Thi Newspaper organized a ceremony to announce the results of “Vietnam’s Top 7 Impression 2022” and launch the vote for “Vietnam’s Top 7 Impression 2023”.

Hue travel businesses and partners in Malaysia have agreed to initially organize tours in the form of charters to bring visitors directly to each other country.

In its development strategy, Thua Thien Hue aims to attract luxury tourists who have high spending. This orientation is suitable for the ancient capital of Hue - a destination of rich culture.

On the morning of March 28, the Department of Tourism in collaboration with German Agency for International Cooperation (GIZ), the People’s Committee of Hue City and Vietsoftpro Joint Stock Company held a seminar with the theme “Public bike tour design in Thua Thien Hue”.

The Travel – a famous travel magazine of Canada has just voted 10 most beautiful cities of Vietnam that tourists should take time to discover and experience.