With the theme "Hue in autumn", from July to September this year, the autumn festival within the framework of Hue Festival 2023 has many attractive programs and activities. In addition to the charm, serenity and antiquity of the dreamy Hue, tourists and locals will be immersed in the vibrant atmosphere of a festive season.

On the morning of July 2, the Provincial People's Committee directed the Department of Tourism to coordinate with Vietjet Air, Phu Bai International Airport, and other relevant units to welcome the first international flight by Vietjet Air to Terminal 2 - Phu Bai International Airport.

The Michelin Guide (France) has just suggested 10 luxury hotels in Vietnam, of which two hotels are located in Hue city.

Hue has recently organized a number of sporting events, demonstrating its effectiveness in the field of tourism.

On the morning of June 26, the Department of Tourism coordinated with Vietnam National Halal Company Limited held a conference named “Introducing Halal standards – a Muslim friendly service” to create favorable conditions for the businesses in the provincial area access to the overview of Muslim tourism; Halal food; the Muslim friendly services; demands on Halal standards, and Halal certification programs.

With a diverse ecosystem of mountains, rivers, hills, lagoons and coastal sand dunes, Hue is an attractive destination for tourists in all four seasons of the year.

There is a need to calculate the traffic directional distribution inside the Hue Imperial City scientifically and reasonably for preservation and development. Besides, it is needed to do research into the development of a waterway tourism system inside the Imperial City to create a tourist attraction…

On the evening of June 23, the Hue Lotus Festival 2023, themed "Lotus Beautifies Hue," was officially opened at Tinh Tam Lake in Hue City. The event is directed by the Provincial People's Committee and organized by the Department of Tourism in collaboration with LAATA Vietnam Limited Liability Company, with the participation of Hue Vietnam Organic Company Limited, Vietjet Aviation Joint Stock Company, and several other businesses from both within and outside the province.

The direct flight connecting Hue with Incheon (South Korea) will take off on July 31. Hue's tourism sector and many travel businesses are pooling efforts to seek opportunities to develop tourism and open the market for Korean tourists in particular and international tourists in general.

On the afternoon of June 17, Permanent Vice Chairman of the Provincial People’s Committee Nguyen Thanh Binh had a courtesy meeting with the delegation of Gifu Province from Japan led by Deputy Mayor Kawai Takanori.