With an average room rate of 43 USD, Hue ranks third in the top 8 cities with the best hotel room rates in Asia in April and May, the time of many festivals and holidays in countries.

At the 20th Ho Chi Minh City Tourism Day event held in 2024 under the theme “20 years of thrilling journey” and accompanied by the program message “Welcome to Ho Chi Minh City” (from April 4th to 7th), the Department of Tourism of Thua Thien Hue Province participated in various promotional and marketing activities.

For the 3rd time in a row, Hue City won the ASEAN Clean Tourism City Award - an opportunity for Hue's tourism sector to effectively market its tourism business activities. With many solutions adopted by the province, maintaining the clean tourism city brand is also synonymous with strong growth in harmony with sustainable criteria.

Culinary tourism has become incredibly trendy around the world. Although Hue is proud of its rich and diverse cuisine, there is still much work to be done in order to turn it into a competitive advantage to attract tourists.

Many tourists choose Hue as an ideal tourist destination when looking for some healing places. The poetic beauty and countless attractive places of the Ancient Capital will help visitors find true peace.

On the morning of March 26th, Vietnam Railways Corporation, Thua Thien Hue Provincial People's Committee, and Da Nang City People's Committee jointly organized the inauguration of a tourism train service between Hue and Da Nang, named “Connecting Central Heritages.”

“Hue is ancient, yet always new and surprising. Anyone who has ever spent an entire misty morning or a cool sunset walking along the two banks of the Huong River will feel the magical vitality of Hue today... Hue is developing day by day, gradually worthy a city of heritage, a future center of specialized culture, education, tourism and healthcare of the country and the region” - These are the deep feelings of a distant friend about a Hue that is "forever beautiful and poetic".

Nguyen Ha, a teacher in Kien Giang province, takes a trip to Hue every summer. He visits Hue with family, with friends, or his school. He has often chosen Hue as a destination because he believes that Hue always remains attractive to tourists. Every time he comes to Hue, he discovers more of its hidden yet seductive charm.

Not only is it simply a habitat for creatures, but the primeval forest of the A Luoi people is also a treasure of precious medicinal herbs and a potential for hiking tourism...

On March 14, the Provincial People's Committee held a working session with a working group from Vietnam Railway Corporation on the preparation to put the Hue - Da Nang railway route into operation.