In the context of the rapidly growing experiential tourism trend, cuisine is no longer viewed as a supplementary service but has become an important competitive edge for the tourism industry.

Relations between Vietnam and the Russian Federation continue to develop strongly, with Vietnam emerging as an increasingly attractive destination for Russian travelers. Given the considerable untapped potential for tourism cooperation between the two countries, Hue City's proactive efforts to strengthen partnerships and attract Russian visitors present significant opportunities.

On the evening of June 26, at the Thanh Toan Tiled-Roof Bridge Community Tourism Site (Thanh Thuy Ward), the City Cooperative Alliance, in collaboration with the Thanh Thuy Ward People's Committee, opened the 2026 Product Fair of Cooperatives, Affiliated Enterprises across the city, and Saigon Co.op.

Being nominated for “Asia’s Leading Cultural City Destination” at the World Travel Awards (WTA) 2026 can be considered an encouraging sign for the potential development of Vietnam’s cultural and tourism sectors.

On the evening of June 22, Hue Tourism Association, in collaboration with the Consulate General of the Republic of Belarus in Ho Chi Minh City, the National Tourism Agency of Belarus, and the Belarusian Tourism Industry Association, held an online seminar to connect and promote tourism connections between Hue City and Belarusian localities.

After 3 days, Hue Lotus Festival 2026 drew approximately 10,000 tourists coming to visit and experience cultural activities.

Beyond generating a steady income for residents, the vibrant chrysanthemum gardens also pave the way to promote a model of community-based tourism tied to the unique landscape of Tam Giang Lagoon.

On June 19th, a working delegation from Tuyen Quang Provincial People's Committee, led by Vice Chairwoman of Tuyen Quang Provincial People's Committee Vuong Ngoc Ha, had a meeting with Hue City People's Committee to exchange experience in heritage management, preservation, and promotion in connection with tourism development and cultural industries.

On the evening of June 19, at Tinh Tam Lake, the Department of Tourism hosted “Thuc Thuy Show,” an art and culinary performance that serves as one of the highlights of the 2026 Hue Lotus Festival, taking place from June 19 to 21.

After graduating with a law degree and working in Hanoi for some time, Ho Thuong Liu (born in 1993) decided to return to A Luoi 1 Commune to start his own business. Drawing on the A Lin Stream that was part of his childhood, he developed a community-based tourism model centered on stilt houses, local cuisine, and the cultural traditions of the Bru - Van Kieu people. From a once-pristine and lesser-known destination, A Lin Stream has gradually attracted visitors, contributing to the livelihoods of local residents in the highlands.

From above, the lake resembles an ax, so it is also commonly known as the Ax Lake. The lake is surrounded by rows of lush pine trees, creating a romantic and poetic scene.

Among more than 100 fine artworks with the theme "Fine Art Works - Collection of Hue Fine Arts Museum" organized by Hue Fine Arts Museum at 15 Le Loi St., more than half are typical works of famous artists from the ancient capital or once associated with this land.

To create a woodcut painting, the artist must go through many elaborate and meticulous steps. Without much passion, it would be impossible to become an artist of woodcut paintings.

We would like to invite you to watch the images of a particular fishing village in Vinh Thanh commune with fishing boats full of seafood after a fishing trip.

Chu Đang Ya is known as the paradise of wild sunflowers. In November annually, in yellow on the hillsides and streams in Gia Lai province. For people in the Central Highlands, wild sunflowers are the symbol of winter’s arrival.

The tourism sector will convey the messages about plastic-free tourist destinations and tours through the promotion on at least 3 platforms with the highest reach of tourists.

Located about 40 km away from Hue City center, the Lotus Marsh is a sandy wetland in a large lake in Phong Dien district. Here there are many open spaces with smooth green grasslands, clear blue waters with charming scenery.

We would like to invite you to admire the images of massive sedge fields, covering a massive area like an enormous carpet in Nga Tan commune, Nga Son district, Thanh Hoa province.