On the afternoon of April 8, Hue City People’s Committee held a sponsorship contract signing ceremony for the National Tourism Year 2025 and Hue Festival 2025 with Vietnam Airlines Corporation – Vietnam Airlines and Pacific Airlines Joint Stock Company.

On April 4th, Nguyen Tri Phuong Secondary School in Phong Chuong Commune, Phong Dien Town, in collaboration with the school’s Alumni Association, held a ceremony to inaugurate the monument to General Nguyen Tri Phuong.

On April 2nd, Hue Monuments Conservation Center held a working session with Ms. Sarah Hooper, the Australian Consul General in Ho Chi Minh City, opening up new opportunities for collaboration in heritage conservation, cultural exchange, and sustainable tourism development between Hue and Australia.

Once the sous chef of a five-star hotel in Hue and a multiple award-winning chef, Tran Huy Cuong took an unexpected turn in his career, venturing into entrepreneurship in his 50s. Driven by the desire to “turn simple things into specialties,” he chose the figs as the starting point for his journey to bring Hue’s traditional culinary products to Vietnamese dining tables and beyond.

“The failure at the 100-mile distance (equivalent to 160km) at the Vietnam Mountain Marathon in December 2024 has only driven me to set new goals in Ultra Mountain Marathon, with a strong resolve to rise from failure,” Nguyen Thi Ngot, a Hue-born runner ranked among the top 10 female amateur marathoners in Vietnam for the 42.195km distance, shared her plans for 2025.

On the morning of March 30th, a ceremony was held at Nghinh Luong Dinh Pavilion, situated on the bank of the poetic Perfume River (Phu Xuan Ward), to officially receive Hue Nam Temple Festival as a National Intangible Cultural Heritage.

Responding to the “Ao Dai Week”, women across A Luoi have been donning their traditional ao dai, shining in costumes made from Zeng fabric. The fusion of ao dai Vietnam with the intricate patterns of A Luoi Zeng fabric creates a look that is both graceful and deeply rich heritage value.

On March 29, in Hue City, Phu Xuan University held the grand opening ceremony of the Keiser University Vietnam (KUV), Hue Center, with the theme “Greetings to Hue from Keiser University (Florida)”.

On the afternoon of March 27th, at Hue City People’s Committee, the organizing committee of Hue Festival 2025 held a signing ceremony for the sponsorship contract with DOJI Gold, Silver, and Gemstone Group Joint Stock Company, awarding them the title of “Diamond Sponsor” for sponsoring 5 billion VND to Hue Festival 2025.

In the years from 1930 to 1937, painter Mai Trung Thu was appointed to teach drawing at Quoc Hoc High School. Here, his talent blossomed. Series of his paintings were born, depicting gentle Hue girls, the charming scenery of the Huong river and the temples and royal mausoleums. His paintings in Hue rendered him a solid position in modern Vietnamese painting.