After 4 days of taking place from July 23 to 26, the program Hue - Culinary Capital 2026, which was held under the theme ‘The Day of Hue Beef Noodle’, attracted about 48,000 tourist arrivals and generated an estimated revenue of about 12 billion VND.

On a Sunday morning at the foot of Hon Vuon Mountain, groups of runners busily laced up their trail shoes, adjusted their trekking poles and hydration vests before setting off along steep, rocky paths still glistening with morning dew. Instead of pounding the familiar flat streets, they head into the mountains and forests to challenge themselves. Trail running is rapidly gaining popularity in Hue, attracting a growing number of enthusiasts, from young adults to runners well into their 60s.

On the morning of July 25th, the People's Committee of Huong Tra Ward, in coordination with Huong Tra Medical Center, organized a free health checkup, medical consultation, and medicine distribution program for more than 200 people who rendered meritorious service to the revolution in the locality.

On the morning of July 25, the Department of Education and Training held a working session with schools and local authorities on preparations for launching the boarding inter-level schools in A Luoi 3 and A Luoi 4 communes, to ensure conditions are in place for teaching, student care and support from the beginning of the new academic year.

On July 25, the Khoi su tu tam Foundation held an incense- and flower-offering ceremony at Phu Gia Martyrs’ Cemetery (Phu Vang Commune) and presented appreciation gifts to war invalids, sick soldiers, families of fallen soldiers, and people with meritorious service to the revolution on the occasion of the 79th anniversary of War Invalids and Martyrs Day.

With no advance warning, a school of sergestid shrimps suddenly rides the tide close to shore, turning a stretch of sea red. In a rush, right after the acetes arrive, villagers along the sandy shore grab nets, baskets, and bowls and head into the sea to scoop them up. Regarded as a festival day for the fishing village, the day the sergestid shrimps arrive brings both a meaningful source of income and a lively, bustling atmosphere to coastal fishing communities.

On the morning of July 24, the Department of Tourism coordinated with Hue Monuments Conservation Center to present gifts to Ms. Ha Phuong and her son in recognition of their 790-km walk from Hanoi to Hue as a gesture of encouragement.

Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.

On the afternoon of July 23rd, Hue Festival Organizing Committee held a press conference to announce Hue Wonderverse Music Fest 2026 - International Heritage and Music Festival. The event marks the first time Hue introduces a festival designed to develop into an annual international cultural and music festival IP, contributing to the growth of the cultural industries and promoting the image of the Ancient Capital.

As Hue City advances its development as a centrally governed heritage city, the need to fully identify and recognize the city's cultural, historical, landscape, and human values has become increasingly urgent.