As part of the Summer Festival - Hue Festival 2026, the “Lang Co - World Beautiful Bay 2026” program will be held in June with a series of special activities. This is not only an opportunity to promote and spread the value of Lang Co Bay, but also to create distinctive tourism products, thereby stimulating tourism demand.

In the early summer morning mist, while the weather still carries a hint of chilly breeze, many people passing by Tinh Tam Lake inside Hue Citadel feel as though they have “wandered into a serene space”, where some brew tea, some enjoy tea, others gently pick lotus blossoms, while locals and visitors take the opportunity to pose for photos with the blooming lotus flowers… Tinh Tam has long been a famous scenic spot, once listed by Emperor Thieu Tri as one of the “Twenty finest landscapes of the Imperial Land”. Contributing greatly to the fame of this landmark is the white lotus, also known as the “royal” lotus.

It is the season of late spring transitioning into early summer, when cicadas begin their rhythmic chorus amidst the leafy canopies. During this season, from late March to early April, Hue still carries a slight chill in late night and early morning, offering many cool parts throughout the day. This is an ideal condition for visitors from near and far to experience the natural scenery, historical relics, scenic spots, and the daily life of this ancient capital.

On the morning of July 11, Hue Central Hospital hosted the voluntary blood and platelet donation program titled “White Blouse - Pink Heart”, with the participation of 350 staff members and medical personnel currently working at the hospital. This annual event aims to help address the summer blood shortage while also promoting a spirit of compassion and solidarity within the medical community.

The beginning of summer is considered the start of the peak season for domestic tourists. It is also the time when Hue is striving to maintain and attract international visitors. By developing programs under the “Four-season Festival” orientation, this summer’s festival will feature many unique and captivating activities to attract tourists.

The summer travel season is peaking, but unlike previous years, this year's domestic travel trends show significant changes. Vietnamese tourists are adjusting their travel choices to fully enjoy their vacations, opting for night flights, train journeys, or personal car trips.

Faced with the pressure of the price of domestic airfares increased, this summer's peak travel season is predicted to see the trend in which domestic tours and road travel are "on the rise."

On the evening of April 19, at Hai Ba Trung pedestrian street (Hue City), the Provincial Department of Tourism organized the "Hue - Welcome Summer 2024" event. This event is part of the series of activities within Hue Festival 2024, with the aims to create a joyful and exciting atmosphere to welcome an attractive summer tourism season, as well as creating a media effect to attract visitors to Thua Thien Hue Province.

Visitors to Hue in the summer season are greeted with the sight of fragrant lotus blossoms adorning Tinh Tam Lake, their white petals fluttering like delicate butterflies in the breeze. The gentle and refreshing fragrance of lotus permeates the surroundings, and a passing encounter with this scene instantly uplifts one's spirits.

That is the confident statement of many students after completing a free-swimming class organized by the Chi Thien Fund for Children this summer. Sharing with Thua Thien Hue Weekend about the idea of implementing the Free-Swimming Program, Mr. Hoang Trong Thuy, Director of Chi Thien Fund for Children, Chief Representative of Taiwan’s Zhi-Shan Foundation in Vietnam, shared: