On June 4, the Organizing Committee of the People’s Public Security Military, Martial Arts and Sports Games 2026 - Region II announced that public interaction activities would be held along several central city streets following the preliminary rehearsal and final rehearsal on the evenings of June 4 and June 5.

From electric boat rides along the Ngu Ha River to ideas for night streets, culinary routes, and community cultural spaces, Phu Xuan Ward is gradually unlocking the potential of a “heritage ward”.

With the trend of modern tourism development, the night-time economy is increasingly becoming a “golden opportunity” to enhance a destination’s appeal and extend visitors’ length of stay. In Thuan Hoa Ward, alongside the solutions to maximize the effectiveness of existing night streets, the project of a night street along the Nhu Y River is expected to create a boost, contributing to the vibrancy of urban nightscape.

Unlike the potted orchid lilies often seen in gardens, the pink trumpet tree is a tall, woody species typically planted along streets. Originating from the Americas, this flower - also known as the pink bell flower - has been widely grown in Vietnam’s Mekong Delta. It usually blooms from February to June. When in full blossom, most of its leaves fall away, leaving behind clusters of soft pink and light purple flowers that create a gentle, romantic scene under the sun.

While the morning mist still lingers over the streets, Hue’s flower market is already awake before dawn. At the market along Ngo Kha Street in Phu Xuan Ward, near the wholesale market, warm yellow lights spill over bundles of flowers still in bud. The sharp revving of motorbikes, vendors calling out to one another, and brisk bargaining create a unique rhythm of the final days of the lunar year.

In the days leading up to the Lunar New Year of the Horse, when streets are awash in the golden hues of apricot blossoms, young people once again eagerly enter the season of photo hunting. From the Imperial Citadel, ancient pagodas, and Dong Ba Market to cafes decorated in spring colors, every street corner and every space become a backdrop for capturing beautiful moments. Tet photos not only mark the transition between the old year and the new, but also reflect the vibrant, youthful rhythm of life in the heart of the Ancient Capital.

Under the theme “Hue Spring Festival 2026 - Identity and integration”, Hue Spring Flower Festival 2026 will be held at Ly Tu Trong Park, Thuong Bac Park, Kim Long Park (the area opposite Kim Long communal house), 3/2 Park, and at various green spaces and streets in the city.

In response to the series of activities within the framework of the Autumn Festival themed “Hue in Autumn” of the National Tourism Year and Hue Festival 2025, the Department of Tourism, in coordination with Hue Monuments Conservation Center and the People’s Committee of Phu Xuan Ward, is preparing a variety of exciting programs for locals and visitors. Among them, the most anticipated highlight is the Unicorn-Lion-Dragon Dance Festival, Hue Unicorn dance performances, and the Mid-Autumn Lantern Parade through the streets in 2025.

Recently, on the central streets of the city and along the Huong River, many people have noticed cyclos painted in Grab's signature green, with the brand’s logo and QR identification codes. This pilot program is being carried out under a cooperation agreement between Hue City and Grab Vietnam, with a group of cyclo drivers receiving support for vehicle repainting, uniforms, and identification accessories.

In addition to historical sites and beautiful landscapes, shopping streets, culinary quarters, and other distinctive urban areas are essential factors contributing to the appeal and revenue of the tourism industry in many countries.