Not only learning English, students of Thuy Bang Primary School (Thuy Xuan Ward) also bring the foreign language to historical sites by taking on the role of ‘Green Ambassadors’ to introduce the beauty of heritage in English.

Together in a fashion and artistic program, each of the Ao dai collections expresses its own cultural stories, showcasing beauty by the romantic Perfume River, evoking a wide range of emotions among audiences.

Against a backdrop of upbeat music and dynamic artistic lighting effects, dozens of young models took to the runway, showcasing impressive collections by renowned fashion designers at “Cham 2.”

Being nominated for “Asia’s Leading Cultural City Destination” at the World Travel Awards (WTA) 2026 can be considered an encouraging sign for the potential development of Vietnam’s cultural and tourism sectors.

On the evening of June 19, at Tinh Tam Lake, the Department of Tourism hosted “Thuc Thuy Show,” an art and culinary performance that serves as one of the highlights of the 2026 Hue Lotus Festival, taking place from June 19 to 21.

“Instead of just harvesting the fruits to sell at the market, now I also ‘sell’ the shade beneath the trees, the hands-on experience of bending branches to pluck the fruits, and the human life stories deeply intertwined with the lifespan of the trees”..., shared old farmer Le Thong, the owner of an orchard with over 200 trees in Thuan Loc Village, Binh Dien Commune.

Moving beyond ceremonial settings and enclosed stages within heritage spaces, Hue International Music Week 2026, a highlight of Hue Festival 2026, is designed to engage the wider community through music.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

Hue Ao Dai Week 2026, featuring a series of cultural, artistic, and community activities to honor the values of Vietnam’s traditional Ao-dai and reaffirm the brand of “Hue - The Capital of Ao Dai”, will take place from July 3 to 10.

The culture and way of life in the highlands possess a unique charm. This appeal comes not only from the distinct customs, cuisine, and lifestyle, but also from the unique stories of the mountains and forests preserved by ethnic minority communities, as well as their cultural identities passed down through generations.