Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

In the early mornings, the southern part of Hue City begins with a familiar rhythm: the sound of runners’ footsteps along the coastal road, the crisp tap of shuttlecocks in a commune’s small badminton court, and the cheerful laughter of people practicing wellness fitness exercises. This sporting atmosphere has become an integral part of daily life, helping residents improve their health, strengthen community bonds, and nurture an optimistic spirit.

On the occasion of the 140th anniversary of Emperor Ham Nghi’s issuance of the Can Vuong Edict (1885 - 2025) - a milestone marking the beginning of the representative patriotic movement of the late 19th century, on the morning of December 7, Hue Monuments Conservation Center organized the heritage education program “Can Vuong tremendous spirit” (“Hao khi Can Vuong”) at Hue Museum of Royal Antiquities and the Nguyen Dynasty’s Privy Council (Co Mat Vien - Tam Toa) space.

Hue cuisine is evolving with new “interfaces,” maintaining its traditional spirit while adapting to modern trends, particularly catering to the tastes of young people.

Born in Hue - a place where traditional crafts are deeply intertwined with spiritual life, Tran Phuoc Hoang (28 years old) chose to dedicate himself to the craft of carving ancestral tablets. After nearly 10 years in the craft, he has quietly preserved traditional values through every product meticulously created with his passion.

In the quiet and profound artistic space of Hue, Trinh Cong Son's music has never faded. More than half a century, songs such as "Diem Xua", "Quynh Huong", "O tro", "Nang Thuy tinh”, etc., are still present in the spiritual life of the people in the Ancient Capital, especially the young ones.

When people think of Hue, many envision a serene land “steeped” in Buddhism with hundreds of temples and pagodas. Amid the bustling rhythm of a modern Hue, life behind each pagoda gate is far from dull, but it is a refined embodiment of spiritual beauty that deeply enriches the inner world of many residents of the Ancient Capital. Here, every scene, every space, every presence expressed a quiet, profound stillness, like a sutra in motion.

Hue Ancient Capital is a paradise for vegetarian cuisine. On the first and fifteenth days of the lunar month, even restaurants that usually serve meat often switch entirely to vegetarian dishes. This is hardly surprising, given that Hue is one of Vietnam’s major Buddhist centers, a land steeped in spiritual traditions, where eating vegetarian food has become a beautiful cultural feature.

The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.

On the morning of July 11, Hue Central Hospital hosted the voluntary blood and platelet donation program titled “White Blouse - Pink Heart”, with the participation of 350 staff members and medical personnel currently working at the hospital. This annual event aims to help address the summer blood shortage while also promoting a spirit of compassion and solidarity within the medical community.