Accommodation and Tourism Product Planning for Peak Seasons
22/08/2026 07:17
By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.
Awaking the “Green Gem” Amid the Lagoon
21/08/2026 06:19
Ru Cha mangrove forest stands quietly like a sentinel guarding Tam Giang - Cau Hai lagoon system. Through countless seasons of storms and heavy rains, the ancient Cha trees have remained firmly rooted in the soil, embracing the surrounding villages, blocking waves, trapping sediment, and sustaining the unique ecosystem of the lower reaches of the Perfume River.
Spring in the ancient capital
25/03/2026 09:13
Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.
Four seasons of scent and color
21/06/2025 06:32
Hue, a central region with harsh weather. The summer sun burns the skin, and the rainy season brings constant flooding, making it very difficult to grow flowers. Yet, Hue has changed a lot. Visitors returning from afar, after strolling through Hue’s streets, are often surprised and delighted, exclaiming: “Hue has so many beautiful flowers these days!”
Return to Hue to love it
12/03/2025 08:36
My Hue has two seasons each year: rain and sunshine. When it rains, the sky and earth turn white, as though “heaven dispatches its annual flood”. When it’s sunny, it’s hot enough to tan your skin. Because of this harsh weather, anyone who has lived in this land - for a lifetime, half a lifetime, or just a short while - will understand and love Hue.
Experiencing Hue culture with international friends
01/11/2024 08:18
During the days of changing seasons to autumn, students from the land of cherry blossoms had the opportunity to set foot in Hue. Here, they had interesting cultural experiences in the ancient capital with Vietnamese friends.
Experiencing traditional Hue Mid-Autumn Festival
09/09/2024 16:37
On the evening of September 8th, the Department of Tourism, in collaboration with Vietnam Travel Magazine and other partners, organized the “Experiencing Traditional Hue Mid-Autumn Festival”program. This event is part of a series of activities taking place in the four seasons of Hue Festival 2024, aiming at responding to the autumn festival - “Hue in Autumn” of the Hue Festival 2024.
Digitalizing heritage
10/01/2024 14:23
According to the center's assessment, the increase in the number of visitors to the heritage sites was thanks to the effects of the Four Seasons Festival and corresponding festivals.
Nearly 2.3 million visits to Hue’s heritage sites
08/01/2024 16:01
According to the center's assessment, the increase in the number of visitors to the heritage sites was thanks to the effects of the Four Seasons Festival and corresponding festivals.
Lively boat racing event to celebrate the New Year
01/01/2024 13:52
The boat racing festival took place on the morning of December 31 on the Như Y River (at the community tourism site of Thanh Toan Tiled-roof Bridge). This is one of the highlights of the New Year 2024 celebrations and in response to the Four Seasons Festival organized by Thuy Thanh commune (Huong Thuy town).
Accommodation and Tourism Product Planning for Peak Seasons
By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.