Workshops such as pottery making, picture coloring, and “healing”-themed cafés (spaces designed to promote relaxation and emotional well-being) have become increasingly common in Hue in recent years. This trend reflects young people's growing desire to achieve mental balance amid academic and work-related pressures, as well as a lifestyle closely tied to social media. Beginning as an emotional concept, “healing” has gradually given rise to a distinct service market targeting young customers in Hue.

The review and adjustment of Hue’s urban master plan to 2045, with a vision toward 2065, marks a pivotal moment for the city’s future development. As Hue has recently become a centrally-run governed municipality, the planning process goes beyond merely updating technical indicators or redefining urban boundaries; it opens an opportunity to redefine a long-term development vision for one of Vietnam’s most distinctive heritage cities.

As the costs of raw materials and fuel continue to rise and market requirements become increasingly stringent, digitalization combined with green production is becoming an inevitable direction for many businesses and manufacturing facilities in Hue City. In addition to optimizing costs and improving efficiency, digitalizing production processes also opens up opportunities to elevate quality and increase product value.

Historical documents and artifacts featured in the thematic exhibition “Hue - Historical Imprints and the Journey to Rise in a New Era” have contributed to promoting heritage education programs, while enriching students’ knowledge of history and culture.

According to statistics from the Department of Tourism released on the morning of March 1, the number of tourists to Hue in the first two months continued to rise sharply, estimated at over 1.2 million arrivals, while the number of visitors to the city in February, 2026 alone witnessed an increase of nearly 72%. Especially, the total revenue from tourism rose significantly compared to the previous year.

According to the information announced on the afternoon of February 14 by the Department of Tourism, the number of hotel bookings for the 9-day Binh Ngo Lunar New Year holiday is projected to increase by 53% year-on-year.

The Ministry of Agriculture and Environment has just announced the 2024 environmental protection rankings (covering 63 provinces and centrally governed cities before administrative mergers) based on the PEPI Index. Thua Thien Hue Province, now Hue City, has risen to claim first place on the rankings.

On the morning of December 30, Hue City Department of Home Affairs reported that in 2025, wages, bonuses, and labor relations at businesses across the city remained broadly stable. Workers’ salaries and Lunar New Year bonuses continued to rise compared to the previous year, with no cases of wage arrears recorded.

After the success of the first season, the rock show organized by Hue Capital Rock in collaboration with the Faculty of Architecture, University of Sciences, Hue University is returning with its second season.

This year’s National Day holiday (September 2) lasts four days, providing the perfect opportunity for travelers to plan getaways. According to forecasts from the tourism sector, visitor numbers are expected to rise sharply, with independent travel and short tours emerging as dominant trends.