The introduction of local agricultural and specialty products into supermarkets contributes to enhancing their economic value and opens up promising new development opportunities for producers.

To attract more tourists and diversify the international tourist markets, efforts to promote, seek out and expand markets, and develop flight routes are crucial alongside the development and improvement of tourism products and services.

Highland markets in Thua Thien Hue are gradually establishing their unique role in the lives of ethnic minority communities. These markets serve as places for people to exchange goods, promote local products, and simultaneously boost tourism and socio-economic development.

On November 29, the Department of Agriculture and Rural Development collaborated with the Provincial Young Entrepreneurs Association to hold a training program on promoting and enhancing OCOP product trading through e-commerce platforms.

On November 29, at the Provincial Blind Association, the Institute for Cooperation and Development (Phu Xuan University) collaborated with Liverpool John Moores University (the UK) and Deakin University (Australia) to organize a training course on applying AI Marketing skills for people with disabilities. The program aims to support the promotion of products made by people with disabilities such as bamboo toothpicks, paper flowers, and massage services.

In the context of the global economy shifting toward sustainable development, businesses in Thua Thien Hue are constantly innovating to keep pace with the times. More and more consumers are paying attention to products made with sustainable and environmentally friendly processes. This motivates businesses in the province to establish themselves on the national and international economic map.

Making significant strides in green production and business, the business community in the province has left strong marks on the “race track” towards achieving the goals of green growth and sustainable development.

On the afternoon of August 15, the Enterprise Development Foundation - Vietnam Chamber of Commerce and Industry (VCCI), and the Provincial Business Association, in collaboration with Vietnam Anti-Counterfeiting Technology Joint Stock Company (ACTIV), organized a workshop on “Traceability: Intellectual property protection for enterprises and key products of Thua Thien Hue Province”.

In a recent exchange highlighting the province's efforts to focus on infrastructure development, Mr. Phan Quy Phuong, Vice Chairman of the Provincial People's Committee, emphasized the goal of investing in infrastructure, particularly in ports, industrial zones, and customs-free zones, to serve production and business development.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.