Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.

Within the framework of Hue Traditional Craft Festival 2023, the Japanese ceramic exhibition “Yakishime - Shape of the Earth” offers visitors a unique perspective on the craft of the land of Fusang. The exhibition is held by the Japan Foundation Center for Cultural Exchange in Vietnam in collaboration with Hue Museum of Fine Arts. The exhibition is opened from April 27th to May 14th at the Diem Phung Thi Art Center.

Within the framework of Hue Traditional Craft Festival 2023, on the morning of April 27, the Japan Foundation Center for Cultural Exchange in Vietnam cooperated with Hue Museum of Fine Arts and the Vietnam - Japan Friendship Association in Thua Thien Hue Province to open a pottery exhibition "Yakishime - Earth Metamorphosis" at Diem Phung Thi Art Center.