If you saw giant freshwater prawns nearly as thick as an adult’s wrist, three of which may weigh a kilogram on average, few of you would guess they were wild-caught from the Bo River. Their firm, succulent flesh, naturally sweet flavor, and rich, golden roe make them truly exceptional. It would come as no surprise if this remarkable prawn earned its place among the signature delicacies of the ancient imperial capital one day.

From early morning, Thuan An Beach in Hue city is already bustling with swimmers, joggers, children playing on the sand and visitors taking photos. More than just a beach destination, it is also a place where local life unfolds, with leisure activities, seafood trading and beachside services coming together to create the unique rhythm of a coastal community at sunrise.

The 4th Hue Sports Festival, a sports event for community health, is taking place from July 17 to August 21. More than just a community sports festival, it is also designed to pursue broader and longer-term goals.

After 4 days of taking place from July 23 to 26, the program Hue - Culinary Capital 2026, which was held under the theme ‘The Day of Hue Beef Noodle’, attracted about 48,000 tourist arrivals and generated an estimated revenue of about 12 billion VND.

On the morning of July 25, the Department of Education and Training held a working session with schools and local authorities on preparations for launching the boarding inter-level schools in A Luoi 3 and A Luoi 4 communes, to ensure conditions are in place for teaching, student care and support from the beginning of the new academic year.

On July 20, Hue Central Hospital hosted the 7th Imperial City Eye Meeting 2026 (ICEM 2026) under the theme “From Fundamentals to Challenges in Surgery.” Taking place from July 20 - 22, the event brings together over 200 ophthalmologists, researchers, and healthcare professionals from Vietnam and abroad to discuss the latest advances in ophthalmology, strengthen international collaboration, and enhance the quality of eye care services for the public.

For the first time, Bun bo Hue (Hue beef noodle soup) will be celebrated through a nationwide festival. Featuring more than 80 food stalls, live culinary demonstrations serving hundreds of visitors, a stage production recounting the dish's more than 400-year history, and a variety of interactive experiences, these will turn Thuong Bac Park to become a gathering place for food enthusiasts from July 23rd to 26th.

The People's Committee of Hue City has issued Plan No. 318/KH-UBND to implement the Action Program for carrying out the Politburo's Resolution No. 80-NQ/TW on the development of Vietnamese culture in the new era. More than a timely move to translate a major central policy into concrete action, the plan marks an important milestone, demonstrating that Hue is choosing the right path for its development in the years ahead.

In village life, the market is a special space that reflects a community’s culture, economy, and customs.

On the morning of July 10, Hue Department of Tourism, in collaboration with Acecook Vietnam JSC, held a press conference to announce ‘Hue - Culinary Capital 2026’ program under the theme ‘Hue Beef Noodle (Bun bo Hue) Day’. The event was co-chaired by Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang.

Officially coming into operation for over a year, the General Nguyen Chi Thanh Museum is one of the non-public museums that has attracted a great number of visitors.