In response to the National Concentrated Promotion Program launched by the Ministry of Industry and Trade, from July 1 to 31, the Department of Industry and Trade is organizing the first Hue City Sales Promotion Month in 2026.

On the afternoon of July 8, Hue City Department of Culture and Sports, in collaboration with Hoang Sy Club as well as various dance and folk dance clubs, teams, and groups, organized the “Ao Dai Dance 2026” exchange program in response to Hue Ao Dai Week 2026.

On the evening of July 6th, at Nghinh Luong Pavilion, Hue City Department of Culture and Sports organized the artistic performance and flashmob event ‘Ao Dai - The Rhythm of Youth’. The program attracted large crowds of local residents, visitors, and hundreds of children.

On the evening of July 5th, as part of Hue Ao Dai Week 2026, Hue City Garment Association organized the exhibition and interactive experience ‘The Story of Hue Ao Dai’, showcasing hundreds of distinctive ao dai designs.

This was the theme of a community cycling event organized by the People's Committee of Huong Tra Ward on the morning of July 5th as part of Hue Ao Dai Week 2026.

On the morning of July 5, the Department of Tourism, in coordination with the Department of Culture and Sports and relevant agencies and organizations, organized the 2026 environmental cycling event under the theme ‘Ao Dai along the Streets’.

Within the framework of the community Ao Dai Week - “Hue in Autumn” Festival 2026, on the morning of July 4, the Department of Culture and Sports, in collaboration with Hue Monuments Conservation Center, organized a ceremony to offer incense and flowers in commemoration of Martial Lord Nguyen Phuc Khoat, and holding a procession of gratitude to Martial Lord Nguyen Phuc Khoat, and Emperor Minh Mang.

Prestigious awards such as the Mai An Tiem Award and the CoopStar Awards, organized by the Vietnam Cooperative Alliance, are not only a recognition of innovative and creative efforts but also a driving force for cooperatives’ growth. This contributes to elevating the role of the collective economy, cooperatives, and the position of the Hue brand on the country’s economic map.

On June 29 and 30, the Odonto - Stomatology Center at Hue Central Hospital, in collaboration with the Smile Train Vietnam, organized a comprehensive examination and consultation program for patients with cleft lip and cleft palate.

On the afternoon of June 30, the Hue Brass Band Club held its founding congress for the 2026 -2031 term, marking a significant milestone in consolidating its organizational structure after over 5 years of operation. It also aims to further develop the club as a distinctive cultural institution, contributing to the preservation and promotion of Hue’s brass band musical heritage.